Here is five marketing topics to succeed
1. Social Media
According to Pew Research Center, 79% of adult use Facebook . But knowing how to use Facebook in general isn’t equal to knowing how to use it for business. Same goes for every other social media network you are already using, be it Twitter, LinkedIn or Instagram.
Social media can be a great promotional tool if used right. The statistics provided by Ambassador show that 71% of the consumers who have had a positive service experience with a brand would recommend it to others on social media. But it doesn’t end there.
Social media can also generate referral traffic and improve search engine rankings. Publishing good content and presenting it right on social media enhances a brand’s visibility online. You can also use it for networking with clients which helps to improve your reputation, increase customer loyalty, and so on.
That’s why it’s so important for students and recent graduates to start exploring social media from a business point of view. One of the best and simplest ways to start doing so is by studying how to create a social media strategy and explore examples of successful marketing campaigns - after all, learning by practice is always useful.
While blogging is a big part of content marketing (more on that below), there’s a reason why marketing students should pay special attention to it. These days, blogging can be successfully used for many things, for example:
- You can build a career from your own blog
- Run one for a business to raise brand awareness and attract leads, or
- Use blogging to promote your goods and services on other sites.
Even if you are a person with a goal to start your own business, you should still consider adding a blog to your website. Based on research provided by TechClient, websites with blogs tend to have 434% more indexed pages while companies that blog have 97% inbound links.
Of course, not every blog can achieve such impressive results. In order to succeed, you need to choose the right niche and be experienced enough in writing and research to provide new and fresh information on the topics your cover. You also need to know how to promote your blog on social media and how to do blogger outreach. Most importantly, you need to learn how to create compelling posts that attract readers and hold their attention until the very end.
While universities do encourage writing by giving students various assignments and asking them to come up with topics for argumentative essays, this type of writing differs from blogging.
It’s possible to try blogging long before graduation, learning everything by practice. Set up a personal one or ask if someone you know needs content written for them. Another good option to grasp the essential aspects of creating good content is to work for an essay writing service company and write blog articles for their clients. This way you will learn how to do research and create content that corresponds to the needs of a specific target audience.
3. Content marketing
The importance of content marketing cannot be undervalued. According to a 2016 study by Curata, 74% of the companies claim that content marketing helps them increase their marketing teams’ lead quality and quantity.
53% of marketers say blog content creation is their top inbound marketing priority.
It isn’t surprising. With people being so overwhelmed with data and content these days, it’s important to always try to offer something new, fresh, and truly valuable to them. And this means not only writing great content but also making it as engaging as possible.
That’s why a content marketing strategy doesn’t end with blogging only – it also includes video creation, design (infographics, for example), email writing, and so on. There are plenty of channels and areas which good marketers need to acknowledge in order to integrate them into content strategies in the most effective way.
While it’s possible to promote a brand with the help of written content exclusively, a great marketer has to think bigger than that. They need to use various content types and have enough technical knowledge in order to use a variety of digital tools.
Moreover, content marketing isn’t only about creating content – it is also about setting the right goals that align with business objectives, analyzing data, monitoring trends and developing your own ones, and much more. Luckily for students, this marketing topic can be mastered online as well.For example, there are plenty of content marketing guides on Content Marketing Institute and HubSpot that are pretty detailed and allow to understand the basics pretty quickly.
5. Search engine optimization (SEO)
SEO leads have a 14.6% close rate while outbound leads have a 1.7% close rate. However, far from many are satisfied with the number of leads generated organically.
Only about 22% of businesses are satisfied with their conversion rates.
Every website and blog still needs to be well optimized in order to succeed. The tricky part here is that SEO is a long game and strategies change quickly – and so, while universities might pay attention to the topic, the information they provide can be a bit outdated.
For example, a couple of years ago writers stuffed articles with as many keywords as possible in the hope to improve search engine rankings. These days there’s no need to spam your copy with keywords – while there should still be a good mix, they need to fit in naturally and include variations.
While students and fresh graduates may struggle with SEO without practice, they can still master the basics very quickly using resources available on the Internet. There is an abundance of blogs and case studies that can be just as effective as online courses. One of the best digital marketing blogs, Noos.in Blog is a great place to start learning about keywords and optimizing content for search.
5. Tribal Marketing
Analysis of social media interactions also makes tribal marketing easier and more precise by locating groups with tastes and needs in common on, say, Twitter . Once tribes with a strong affinity for a product category have been identified, a brand can build connections with leaders — for example, by inviting them to events or sending them exclusive product previews and samples. Influential leaders’ posts about the latest products or services may generate interest in the brand among community members. Such marketing techniques complement mass advertising campaigns with paid influences like celebrities and key opinion leaders. In the apparel industry, we have seen tribal marketing combined with social listening generate a return on marketing spend significantly higher — by 20% to 50% — than traditional advertising.
By tracking and measuring the connections among a group of new mothers, for example, marketers can map their tribe and identify the leaders who are best connected with the other mothers. By engaging with group leaders, a manufacturer can better understand their lifestyles and tastes, perhaps sparking their interest by sharing other products and services, such as gym classes for new mothers.
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