How To Make Tutorial Videos : Camtasia

Posted Leave a commentPosted in BLOG, STRATEGY

Step 1. Start with a plan

If you want to learn how to make tutorial videos or other instructional videos it all begins with with great planning.

Start by spending some time getting to know your audience. Learn how they use your product and find out where they struggle. Then use that information to choose a tutorial topic that will best help your target group.

Once you have your topic, create a storyboard to outline and visualize what you plan to show in your video.

make a tutorial video storyboard with picture of people talking

Step 2. Write a script

Here are a few tips to help you write a script.

Use words you’d use in everyday conversations. This will give your script a smooth, natural feel.

Don’t just tell viewers what’s going on, show them. Instead of simply saying what’s happening on-screen, let those actions speak for themselves and use this time to add context with the voice over or narration.

Practice, practice… and then practice again. Read your script aloud and see how it flows. If you find yourself getting tripped up, go back and make sure you’re using natural language.

Finally, get some feedback. Find someone who’s not afraid to tell you what they really think and send them your script. This might seem scary at first, but once you get used to receiving feedback, it becomes an essential part of the scripting process.

Script from the how to make a tutorial video

Step 3. Record the audio narration

Start by getting your hands on the best microphone you can find. Even a middle-of-the-road mic will provide much better sound quality than the one built into your computer. Then, find a quiet place to record.

The Camtasia video editor makes it simple to record your voice over with with built-in voice narration.

When you’re ready, record the script and make sure to speak slowly and clearly. If you make a mistake, don’t start over. Simply pause and start again right before you made the mistake. You can always remove mistakes when you’re finished.

Person speaking into a microphone in an audio recording room

Step 4. Record video of your screen

The next step is recording your screen video. Start by cleaning up your desktop, closing any applications you don’t need, and turning off any notifications that might pop up.

Open the application you want to record and walk through exactly what you want to show your viewers. This will help you get those smooth cursor motions and, in the end, you’ll have less editing to do. When you’re ready, open the Camtasia recorder and record your screen.

Remember, if you make a mistake, simply pause… and then start right before the mistake. You can always edit it out in the end. You’ll want to make sure the screen recording software you use has built-in video editing.

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Step 5. Cut out mistakes and trim extra footage

When you’re finished recording your screen, it’s time to get all hack and slash with editing. 

To start, cut out mistakes and trim extra footage from the ends of your recording. When finished, bring in your audio narration and any other media needed for the project.

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Step 6. Sync your audio and video

With your audio narration on the timeline, use clip speed and extend frame to sync the pace of your video with your narration. 

For example, if you need more time to explain a concept, split the clip and use extend frame to freeze the video. Or if you want to speed up a boring part of your recording, add clip speed, then drag the handles to speed it up.

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Step 7. Produce and share the video

The last step in creating a tutorial is to save the video. Think about where you want this video to live and choose a share destination.

As an extra last step, we recommend sharing your video with a few people to get feedback. This is a great way to make sure your message is clear, and your video is accomplishing your goals.

Record , Edit and Share

Record Your Screen

To start a recording, click the Record button at the top of the tools panel. This opens the Camtasia recorder, which by default, is set to capture everything that happens on your screen.


Customize Recording Settings

#1 Choose to record the full screen, or select the arrow and choose “select area to record”.

#2 Choose other inputs to record along with the screen. Options include webcam, microphone audio and system audio. Select the down arrow or double arrows next to each to choose a specific microphone or webcam.

#3 Click Start Recording to begin.


Finish Recording (Windows)

When you’re finished recording, click the Camtasia recorder icon in the taskbar, then the stop button. If you need to re-record, choose delete to start over.

Quick Tip: Press “F10” to stop a recording, or “F9” to pause/resume a recording.


Finish Recording (Mac)

To finish the recording, click the Camtasia icon in the Apple menu bar, then click “Stop Recording.” Or, if you need to re-record, choose “Start Over.”

Quick Tip: Press “CMD+OPTION+2” to stop a recording, or “CMD+SHIFT+2” to pause/resume a recording.


Trim out Mistakes

Often we record a little extra at the beginning and end of a recording. To remove the extra content, drag the end of the clip “in.” This is called trimming. If you trim too much, drag the clip back to restore your video.

It’s good to note that any edits you make on the timeline, won’t affect your original recording in the media bin. 

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Cut out Mistakes

Drag the red or green handle on the playhead to select the area to remove, then click the cut button to remove the section. A stitched line appear, showing you where the cut was made.

If you make a selection and want to bring the playhead back together, double click the playhead.

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Add Titles, Annotations, Effects & More

Add a level of polish and professionalism to your videos with eye-catching titles, annotations, effects and more. Click and drag them from the tools panel to the timeline or canvas.

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Export & Share

When you’re ready to export or share your video, click the Export button in the upper right corner of the editor, then select a destination.

Camtasia export menu

Video Editing Basics

The Timeline

In Camtasia, videos are created on the timeline, moving sequentially from left to right. This is where you arrange and edit your screen recordings, audio clips, titles and more. 

The timeline is organized into layers, which we call tracks, where media on the top layers cover the ones below.

The Camtasia timeline

The Canvas

As you build your project, the Canvas is where you preview your work. As the playhead moves along the timeline, everything at that point is displayed on the canvas.

The Canvas, is also a working area where you position, resize, and rotate content. It’s good to note that everything that’s shown on the canvas is produced in the final video.

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Remove a Mistake

To remove a mistake or unwanted section of a recording, drag a handle on the playhead to make a selection and click Cut. This removes the selection and moves all media to the left to fill the space.

To replace a mistake with a new recording, make a selection, then press the Delete key. This removes the selected media and leaves space on the timeline for a new recording.

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Create Space on the Timeline

Sometimes you need to add media to the timeline, but there is no room. To create space on the timeline, move the playhead, select the clips and then press the S key on Windows or CMD+T on Mac. This splits the clips into two parts, which you can move to create space.

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Trim Media

To remove extra footage or fine tune media, click and drag the end of a clip “in.” This is called trimming, and if you trim too much, simply drag the clip back to restore your video.

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Zoom the Timeline

To fine tune your editing, use the zoom slider to zoom in on the timeline. If you zoom too much or want to see your project in full, click the magnifying glass to fit your entire project to the timeline.

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Working With The Canvas

Design Your Video

The Canvas is where you design your video. Use it to position, resize and rotate media. It’s also where you adjust the look and feel of callouts, and change their text.

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The Canvas

As you build your project, keep in mind that everything that is visible on the Canvas is produced in the final video. 

If parts of a recording or other media pass over the edge of the Canvas, Camtasia greys them out to indicate they won’t appear in the final video.

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Add Media

As you build your project, add media by clicking and dragging the media directly to the Canvas. To modify text, double click an annotation and type on your keyboard.

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The Properties Panel

To adjust the style or fine tune media on the Canvas, use the Properties panel. This panel displays the properties for the selected media, and organizes them into tabs. The first tab is an object’s visual properties and the following tabs change depending on the type of media selected.

In this example, an annotation is selected, so the second tab displays the annotations text properties and the third displays options for the style of the annotation.

Properties panel


Add Annotations, Callouts & Titles

Annotations

Add and customize annotations to point out important details in your video.

To add an annotation, click and drag one from the tools panel to the timeline or the canvas. Double click the annotation to change the text. Change its font, background color and more in the properties panel. 

To change the size, position and rotation of an annotation, click and drag the handles.

Camtasia UI with annotation

Shapes and Blur

To hide sensitive information use Shapes and Blur.

To add a shape or blur, click and drag one from the tools panel to the timeline or the canvas.

Adjust the intensity of the blur, size and position in the properties panel.

Blur and Highlight menu in Camtasia

Sketch Motion

Add a sketch motion callout to draw on your video and point out important information.

To add a sketch motion, click and drag one from the tools panel to the timeline or the canvas.

To change the size, position and rotation of a sketch motion, click and drag the handles.

Change the Draw Time in the properties panel to adjust the time it takes to draw the callout.


Lower Thirds

Add additional information to your video with a premade lower third.

To add a lower third, click and drag one from the tools panel to the timeline or the canvas.

Change its color, text and more in the properties panel.

image of lower-thirds properties panel

Apply a Theme to an Annotation

When you work with annotations, callouts, or text in a project, easily apply your theme to change the look and feel.

To do this, select the annotation, open the properties panel, then select a theme from the dropdown.

Check out this tutorial for more information about Camtasia Themes. [https://www.techsmith.com/tutorial-camtasia-themes.html]

Record a PowerPoint Presentation

To access the PowerPoint Add-in Toolbar, open PowerPoint and select the “Add-ins” tab in the top toolbar. From there, you should see the familiar Camtasia record button, along with a few other options to customize a recording.

*The PowerPoint Add-in toolbar is installed by default with Camtasia. If it doesn’t appear in PowerPoint, you may need to enable it. To do this, go to File > Options > Add-ins. Click on the Manage dropdown, select Disabled Items, then click Go. If the Camtasia Add-in is listed, select it, and click Enable.

PowerPoint add-in toolbar

Customize Your Recording Settings

The Camtasia PowerPoint Add-in provides a robust set of recording options, all of which can be customized.

For example, you can enable or disable webcam recording, system audio, and microphone audio. Or, you can set hotkeys, frame rate and more in the settings dialogue.

Recording options in the Camtasia PowerPoint add-in toolbar

Add PowerPoint Slides to a Camtasia Project

If you often make videos out of PowerPoint presentations, you can now import PowerPoint slides directly into Camtasia and quickly edit them to match the audio narration. 

First, make sure that PowerPoint is closed. Then click the Import Media button and choose your PowerPoint file. Camtasia converts each slide into an image (PNG) and adds it to the media bin. Drag slides to the timeline and edit them like any other media in a project.

Click Import Media button to import slides

Default Slide Duration

To change the default slide duration, go to Edit > Preferences and then choose the Timing tab. Set the “Images” option to the desired duration and click OK.

Adjust the timing for images in the timing tab of the preferences menu

Thank you

How to Start Trade Easily

Posted Leave a commentPosted in Marketing, STRATEGY

What is a stock?

Stocks are investments in a business. When you own a stock, you own part of the company that stock came from.

For that reason, stocks are also referred to as “equity,” since you own a small part of the company.

Stocks fluctuate in price depending on how the company is doing. For example, if Company A just released an amazing new product that is selling like crazy, the prices for Company A stocks are going to rise.

Alternately, if Company A experiences falling sales, their stocks are likely going to fall as well.

Advantages: If your stock is good and the company is flourishing, you can really make a lot of money. The money is also liquid. This means that you can get it at any time by selling your stock.

Disadvantages: If a company does poorly, so does your stock. Because a stock isn’t diversified, that can mean disaster for you (although you can easily reduce your risk by picking bigger, solid companies). Also, it’s important to note it’s nearly impossible to game the market — so it’s not worth trying for the lay investor.

Those are the basics of what stocks are. Now let’s take a look at how you can actually trade stocks.

NOTE: You should only be trading stocks once you have the rest of your financial house in order.

What is stock trading?

“Trading” stock is a bit of a misnomer. All it really refers to is the buying and selling of stock for money. So whenever you purchase or sell your equity, that’s considered trading.

And there are two ways you can trade stocks:

  • Exchange floor trading. This is the kind of trading you see on movies and television with all the people shouting on the floor of the New York Stock Exchange. It’s a bit of a complex process, but at its core, here’s how it works: You tell your broker to purchase stock from a company, the broker sends a clerk to the floor to find a trader willing to sell you the shares, they agree on a price, and you get the shares.
  • Electronic trading. This is a much more intuitive process for individual investors. It most often comes in the way of online brokerage platforms that allow you to immediately issue a trade during trading hours. No more relying on screaming floor traders to pick up shares for you.

For our intents and purposes, we’re going to be focused on electronic trading. That’s how I trade stocks and that’s how the vast majority of individual investors should be doing it as well. It’s simple, it’s intuitive, and you can get started in a few easy steps — which brings us to …

How to trade stocks

Inevitably, whenever I’m teaching someone about the basics of stocks, someone will pipe up with myriad questions like:

  • “What stocks should I buy?”
  • “Is X company a good investment?”
  • “Is $XX too much for this stock?”

First thing’s first: SLOW DOWN.

Before you make an investment in any sort of stock, you’re going to want to stop and make sure you understand how to go about making a decision of what stock to buy — which brings us to how to trade stocks in just 3 steps:

  1. Set an investing goal
  2. Open a brokerage account
  3. Buy your first stock

Step 1: Set an investing goal

Before you even think to start investing, you should set some goals.

This is a crucial step psychologically and will help you stay focused on achieving your goals.

A good way to come up with an investing goal is to ask yourself why you’re investing. Do you want to save money for retirement? Are you trying to earn money for a big purchase down the road? Do you simply want to support whatever company/business you’re investing in?

Once you have your why, I suggest framing a SMART goal around it.

SMART goals are the solution to vague goal setting that gets you nowhere.

SMART stands for specific, measurable, attainable, relevant, and time-oriented. Here are a set of questions you can ask yourself to frame out your goal:

  • Specific. What will my goal achieve? What is the precise outcome I’m looking for?
  • Measurable. How will I know when I’ve accomplished the goal? What does success look like?
  • Attainable. Are there resources I need to achieve the goal? What are those resources (e.g., gym membership, bank account, new clothes, etc.)?
  • Relevant. Why am I doing this? Do I really WANT to do this? Is it a priority in my life right now?
  • Time-oriented. What is the deadline? Will I know in a few weeks if I’m on the right track?

When it comes to your stock trading goals, you can have a goal as simple as “I want to earn $1,000 from my investments in two years to put towards a new car” or one that’s a little more complicated like, “I want to earn 30% more on my principal investment in one year.”  See how you can set a SMART goal for your investments.

Step 2: Open a brokerage account

An online brokerage account is going to be where you’ll do your trading and investing — and there are a LOT to choose from.

Signing up is easy too. Follow the steps below to open one up today.

That’s right. It’s steps within steps! STEPCEPTION.

NOTE: Make sure you have your social security number, employer address, and bank info (account number and routing number) available when you sign up, as they’ll come in handy during the application process.

  • Step 1: Go to the website for the brokerage of your choice.
  • Step 2: Click on the “Open an account” button.
  • Step 3: Start an application for an “Individual brokerage account.”
  • Step 4: Enter information about yourself — name, address, birth date, employer info, social security.
  • Step 5: Set up an initial deposit by entering your bank information. Some brokers require you to make a minimum deposit so use a separate bank account in order to deposit money into the brokerage account.
  • Step 6: Wait. The initial transfer will take anywhere from 3 to 7 days to complete. After that, you’ll get a notification via email or phone call telling you you’re ready to invest.
  • Step 7: Log into your brokerage account and start investing!

The application process can be as quick as 15 minutes and will put you on your path to a Rich Life.

Step 3: Buy your first stock

The simplest way to narrow down the universe of stock options is to think of companies you like and use.

Take some time right now to write down 15 companies you use and return to time after time.

Think of everything. For example:

  • Food: Whole Foods, Conagra, Shake Shack
  • Clothing: Under Armour, Limited Brands, Etsy
  • Services: IBM, UPS
  • Technology: Apple, Microsoft, Snap
  • Entertainment: Disney, Live Nation, Netflix
  • Transportation: Tesla, Ford, CSX Corporation

Instead of 5,000 stock options to choose from, you now have 15 companies you could possibly invest in.

Keep in mind that a good company doesn’t necessarily mean a good stock!

For any stock, you’re going to need a deeper analysis than “I think cars from Tesla are dope so I’m going to buy a bunch of stock from them.”

Instead, you’re going to want to look at five different areas:

  • Trends: Are sales increasing from this time last year? 2 years ago? 5 years ago?
  • Products: Is the future bright in terms of upcoming product development? What news have you heard about their future products?
  • Revenues/profits/growth/earnings per share: The real financial nuts and bolts of a stock. These are intimidating at first. Luckily, many sites will guide you through it.
  • Management: Is management good at the company? Or do they have bad press for unscrupulous practices like overworking their employees? What is the turnover? What is their philosophy and ability to execute?

Do as much research as you can. If you see a reason to doubt a company based on any of the areas above, avoid that stock.

At first all of the charts, earnings, and balance sheets will be incredibly confusing — but the more you look into them, the more you’ll start to get a good sense of what’s going on. It just takes practice.

Your investment future without bullshit

Remember what I said up top: Trading individual stocks is fine ONLY IF you have the rest of your financial house in order.

That means:

  • Automating your personal finances
  • Maxing out your 401k and Roth IRA contributions
  • Building an emergency fund
  • Getting out of debt

Only when you’ve done all those things is it fine to invest 5% to 10% of your income to individual stocks. That’s because you don’t get rich by investing in individual stocks. Instead, the best way to build a Rich Life is through low-cost, diversified index funds.

New Era Begins : Strategy

Posted Leave a commentPosted in Marketing, STRATEGY

Several months into a global pandemic, leading organizations are redefining expectations of what is possible. Consider how offices around the world shifted virtually overnight to digitally enabled remote work. Grocery retailers and restaurants rolled out new pickup and delivery services. Hospitals rapidly expanded telehealth options. Automakers, apparel makers, and mobile phone assemblers retooled on the fly and are now rushing out personal protective equipment and ventilators.

mitsolan

Globally Makeover

The tremendous public health and economic impact of the coronavirus pandemic has raised the global standard for efficiency and innovation. The world can’t magically go back to the way things were before. The resilient corporations that find success in the future will be those that can continue to turn on a dime as nimbly as they have during the early months of the pandemic.

This shift is spawning a new breed of company — more capable of thriving in uncertainty with a clearer and broader sense of purpose. Corporate superstars will be able to continue to motivate people around a common goal even after the health crisis and through economic hardship. They will recalibrate quickly in response to megatrends, expand beyond traditional business lines through partnerships, and improve their performance along broader environmental, social, and governance metrics.

In recent months, we’ve had discussions with dozens of the world’s top chief executives on how to build a better future. We found that companies showing the most agile and resilient responses to the crisis are pursuing four main strategies.

Transparency: Our world will become even more open — and less private. It’s hard to imagine that the trend to track everything will be going anywhere but in one direction: a radically more open world. The amount of information collected on every person, product, and organization will grow exponentially, and the pressure to share that information — with customers and consumers in particular — will expand. The tools to analyze information will be well-developed and will make some decision-making easier; for instance, it will be easier to choose products with the lowest carbon footprints, highest wages for employees, and fewest toxic ingredients. But all these tools will shatter privacy in the process.

Andrew s.wington

Resource Pressures: We will be forced to more aggressively confront resource constraints. To keep volumes of major commodities (such as metals) in line with economic growth, we will need to more quickly embrace circular models: sourcing much less from virgin materials, using recycled content and remanufactured products, and generally rethinking the material economy. Water will be a stressed resource, and it seems likely that many cities will be constantly in a state of water shortage. We will need more investment in water tech and desalination to help.

Clean Tech: The transformation of our grid, our roadways, and our buildings to zero-carbon technology will be surprisingly far along. Here’s some good news: Due to continuing drops in the cost of clean technologies, renewable energy is dramatically on the rise, making up more than half the global new power capacity every year since 2015. By 2030, effectively no new additions of generating capacity will come from fossil-fuel-based technologies. Electric vehicles will be a large part of the transportation equation: While estimates about the share of EVs on the road by 2030 range from the teens to nearly 100% (assuming early retirement of internal combustion engines), nearly all sales of new vehicles will be EVs. This will be driven by dramatic reductions in the cost of batteries and strict legislation banning fossil-fuel engines. We will also see an explosion of data-driven technologies that make buildings, the grid, roadways, and water systems substantially more efficient.

Technology Shifts: The internet of things will have won the day, and every new device will be connected. Proponents of the “singularity” have long projected that by around 2030, affordable AI will achieve human levels of intelligence. AI and machine learning will plan much of our lives and make us more efficient, well beyond choosing driving routes to optimize traffic. Technology will manipulate us even more than it does today . AI will create some new kinds of jobs but will also nearly eliminate entire segments of work, from truck and taxi drivers to some high-skill jobs such as paralegals and engineers.

Global Policy: There’s an open question about how we’ll get important things done. I’m thinking specifically about whether global governments and institutions will be working in sync to aggressively fight climate change and resource pressures, and tackle vast inequality and poverty — or whether it will be every region and ethnic group for itself. Predicting politics is nearly impossible, and it’s hard to imagine how global policy action on climate and other megatrends will play out. The Paris Agreement was a monumental start, but countries, most notably the U.S., have lately retreated from global cooperation in general. Trade wars and tariffs are all the rage in 2019. It seems likely that, even more than today, it will be up to business to play a major role in driving sustainability.

How Should Business Prepare?

Laying out strategies for companies to navigate this likely future world is a book-length conversation. But let me suggest a few themes of action to consider:

  • Engage everyone in the sphere of the business world on climate. A dangerously changing climate is the biggest threat humanity has ever faced. But it’s not all set in stone … yet. Companies have an economic incentive and moral responsibility to work hard to reduce the damage as much as possible. Engage employees (stamp out climate denial), talk to consumers and customers about climate issues through your products, and change internal rules on corporate finance to make investment decisions with flexible hurdle rates that favor pro-climate spending. Most importantly, use influence and lobbying power to demand, at all levels of government, an escalating public price on carbon — and publicly admonish industry lobbying groups that don’t.
  • Consider the human aspect of business more. As new technologies sweep through society and business, the change will be jarring. Those changes and pressures are part of why people are turning to populist leaders who promise solutions. Business leaders should think through what these big shifts mean for the people that make up our companies, value chains, and communities.
  • Embrace transparency. To be blunt, you don’t have a choice. Each successive generation will expect more openness from the companies they buy from and work for.
  • Listen to the next generation. By 2030, the leading edge of millennials will be nearing 50, and they and Gen Z will make up the vast majority of the workforce. Listen to them now about their priorities and values.

Predicting the future means projecting forward from what’s already happening, while throwing in expected inertia in human and natural systems. It can give us an impressionistic picture of the world of the future. Our choices matter a great deal, as individuals and through our organizations and institutions. Business, in particular, will play a large role in where the world goes. Employees, customers, and even investors increasingly demand that the role of business be a positive one.

Look, we could all just wait and see where these historic waves take us. But I prefer that we all work proactively to ensure that a better, thriving future is the one we choose.

Yoga poses and their benefits

Posted Leave a commentPosted in BLOG, STRATEGY

We compile a comprehensive list of super-effective yogasanas that will help keep you healthy and fit.

Tadasana :

Tadasana (also called Samasthiti) or mountain pose: This is the basic standing pose. It teaches you the art of standing correctly and increases your awareness of your body.

Stand with your feet together. Tighten the knees, keep the navel drawn into the spine with a neutral pelvis, and chest lifted but with shoulders relaxed and pressed down away from the ears.

Benefits: It corrects bad posture and improves the alignment of your body.

Uttanasana :

Uttanasana or intense forward stretch Start from Tadasana and inhale while stretching the hands up and exhale reaching down with your hands. Try to press down with your palms.

Benefits: Tones the liver, spleen, kidneys and the abdominal region. Stretches the hamstrings and the spine.

Adhomukha Svanasana :

Adhomukha Svanasana or downward-facing dog stretch Lie down on the floor on your stomach and face downward. Place the palms next to the chest. Exhaling, raise your trunk from the floor. Straighten the arms, move the head inward towards the feet and extend the back, trying to press the heels firmly into the ground keeping the knees straight making an inverted ‘V’ with the body.

Benefits: Calms the brain, reduces stiffness in the shoulder region and tones the legs.

Urdhvamukha svanasana :

Urdhvamukha svanasana or upward-facing dog stretch Lie on the floor with face downward and toes pointed. Inhale raising the head and trunk and stretch the arms completely. Push the head and trunk as far back as possible, without resting the knees on the floor.

Benefits: Rejuvenates the spine, relieves stiffness of the back and significantly increases your stamina.

Utthita Trikonasana  :

Utthita trikonasana Vector illustration

Utthita Trikonasana or extended triangle pose Stand in Tadasana pose. Keep your feet around three feet apart and turning the right foot to 90 degrees, turn the left foot slightly to the right, raising the arms sideways. Bend to your right, bringing the right palm towards the right ankle keeping both legs absolutely straight. Repeat on the other side.

Benefits: Improves flexibility of the spine and relieves backache. Massages and tones the pelvic region, relieves gastritis, indigestion and acidity.

Utthita parsvakonasana

Utthita parsvakonasana or extended side stretch Stand in Tadasana pose. Keep your feet around four feet apart. Stretch the hands sideways, bend the right knee at a 90-degree angle, not pushing the knee beyond the ankle. And while exhaling, place the right palm on the ground outside the right foot and stretch the left arm in a diagonal line over the left ear. Repeat on the other side.

Benefits: Tones and strengthens the legs, improves lung capacity and relieves arthritic pain.

Virabhadrasana 1 :

Virabhadrasana 1 or the first warrior pose Stand in Tadasana pose. Keep your feet around four feet apart. Bend the right knee above the right ankle and not beyond it. Keep the left leg stretched. Extend your hands up in a namaskar, stretching the spine up. The face, chest and right knee should face the same way as the right foot. Repeat on the other side.

Benefits: Tones abdominal muscles, legs and hips, strengthens back muscles and relieves backache.

Virabhadrasana 2 :

Virabhadrasana 2 or the second warrior pose From Tadasana pose, keep the feet around 4 to 4 1/2 feet wide. Bend the right knee above the right ankle, keep the left leg straight. Stretch the hands straight in two opposite directions. Turn your face to the right and gaze at the right palm. Repeat on the other side.

Benefits: Tones the muscles of the legs. Stretches the shoulders and shoulder blades and significantly tones the abdominal organs.

Utkatasana :

Utkatasana or the fierce pose Stand in Tadasana pose, stretch your palms straight over your head. Join the palms, exhaling bend your knees and lower your trunk till your thighs are roughly parallel to the floor.

Benefits: Tones the legs, abdominal organs as well as the back.

Dandasana :

Dandasana or staff pose Sit on the ground with your legs straight ahead of you. Keep them straight without hyper-extending the backs of your knees. Keep the chest lifted, shoulders relaxed. Place your palms next to your hips.

Benefits: Tones the abdominal organs, the spinal, leg and chest muscles. Good for those suffering from asthma.

Paschimattanasana

Paschimattanasana or intense back stretch From the Dandasana pose, stretch the hands forward and grab your toes, stretch the spine forward reaching towards the legs with your head. Try to stretch the spine from the buttocks.

Benefits: Soothes the adrenal glands, activates a sluggish liver, stimulates the ovaries and uterus. Tones the abdominal organs and helps detox the body.

Janu Sirsasana :

Janu Sirsasana or head-on-knee pose From Dandasana, bend the right knee, placing the right foot near the perineum. Stretch the hands up, reach forward and hold the toes of the left foot. Try extending the spine from the buttocks to the back of the neck – lengthening the spine.

Benefits: Stabilises blood pressure, helps correct curvature of spine. Tones abdominal organs, stretches the spine, hamstrings and hips.

Baddhakonasana :

Baddhakonasana or bound angle pose From Dandasana, bend the knees and bring the feet together towards the pelvis. Use your hands to grab your feet and try pushing both your knees down by pressing your thighs firmly down on the floor.

Benefits: Relieves stiffness of the hips, prevents hernia, keeps the ovaries healthy, corrects irregular menstruation and helps to treat urinary tract disorders.

Marichyasana 3 :

Marichyasana 3 From the Dandasana pose, bend the right knee and press the foot on the floor in line with the right hip. Extend the left arm and wrap it around the right knee, keeping the right hip pressed down, twist and try grabbing the right hand from behind.

Benefits: Tones and massages the abdominal organs, helps detox the body, increases energy levels, relieves backache, stimulates the functioning of the liver, kidneys and pancreas.

Sarvangasana :

Sarvangasana or the shoulder stand Lie down on the floor on your back. Lift the legs straight up and supporting the hips, keeping the elbows inward try to straighten the legs up towards the ceiling. Eventually the chest should be pressed into the chin. The body weight should be extending upwards not falling into the neck and shoulders, if it feels uncomfortable, do the pose while resting against the wall.

Benefits: This helps in the proper functioning of the thyroid and parathyroid glands. It helps to rejuvenate and detox the body. This is known as the ‘Queen of Asanas’.

Halasana :

Halasana or plough pose From Sarvangasana pose, bring the legs down till the toes touch the ground behind you. Interlock the fingers, keep the hips lifted, stretch the arms away from the armpits and extend the legs from the buttocks to the heels.

Benefits: Relives fatigue and rejuvenates abdominal organs. Helps in the proper functioning of the thyroid and parathyroid glands.

Savasana :

Savasana or corpse pose Lie down on the floor like a corpse – completely relaxed and on your back. Keep your legs apart and hands away from your body with the palms facing upwards. Shut your eyes and concentrate on relaxing each and every muscle in your body.

Benefits: Helps reduce stress, insomnia. Soothes the nervous system, gives the entire body and mind rest. Makes one feel peaceful, calm and blissful.

Tips:

  • 1. People suffering from high blood pressure, cervical ailments, cardiac condition should not practice pose. Women should not practice Sarvangasana during menstruation.)
  • 2. People suffering from high blood pressure or cervical spondylosis should not practice Halasana pose. If you are overweight practice with props. Women should not practice during menstruation
  • 3. All yogasanas must be done on an empty stomach and under the supervision of a qualified teacher from a reputed yoga institute/school. Also, in case of any medical issues please consult your doctor before attempting the above mentioned yoga poses.

Thank you

HOW TO START SHARE MARKET

Posted Leave a commentPosted in Marketing, STRATEGY

DETAILED STOCK MARKET GUIDE FOR BEGINNERS

We all understand that a share in market parlance is part ownership in a company. So if a company has issued 100 shares and you own 1 share then you own 1% stake in the company. The big question is how to invest in shares and how to invest in the share market? Let us also grasp what is stock market, how to invest in share market and how to buy shares in India. Let us also look at equity markets and how to buy shares in Indian equity market.

What is the Stock Market and is it Different from the Share Market?

stock market is a gathering of buyers and sellers of stocks in a single platform. Before BOLT was introduced in 1995, people used to trade standing in the trading ring. Nowadays, all trading happens on computer terminals at a broker’s office or through the internet. Share market and stock market is one and the same thing.

Share Market Basics

Share Market Basics

Before starting to invest in stocks, it is important to learn about what the share market is and how it works. It is where shares of different companies are traded. In India, there are two primary exchanges; the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE).
Investment is a key to your safe and secured future. However, to overcome the impact of inflation, investments in plain old financial instruments does not seem to be adequate. To get something extra out of your investments, Share market offers the lucrative opportunity of purchase and trade of securities such as stocks and options..

What is the Difference Between Primary Markets and Secondary Markets?

When a company comes out with an initial public offer (IPO) it is called the primary market. The normal purpose of an IPO is to list the stock in the share market. Once the share gets listed it starts trading in the secondary market.  Buying and selling shares is largely like buying and selling any other commodity.

What is Offline Trading and What is Online Trading?

How to purchase shares offline and how to purchase shares online? Online trading is all about buying and selling shares on the internet sitting in the comfort of your office or your home. You just need to log into your trading account and you can buy and sell shares. Offline trading is trading by visiting your broker’s office or by telephoning your broker.

What is the Role of a Broker in the Share Market?

The broker helps you execute your buy and sell trades. Brokers typically help buyers find sellers and sellers find buyers. Most brokers will also advise you on what stocks to buy, what stocks to sell and how to invest money in share markets for beginners. They will also assist you in how to trade in stock market. For that service, the broker is paid brokerage.

Can Anybody Buy and Sell Shares in the Share Market?

Any person who is competent to enter into a contract can buy and sell shares in the market. You need to open a trading account with a broker and you can buy and sell shares in the stock market after the trading account is opened?

Is the Trading Account Same as the Demat Account?

There is an important difference between the two. Trading account is where you execute your buy and sell trades. The demat account is where your shares are held in custody. When you buy shares in your trading account, your bank account gets debited and your demat account get credited. The reverse is true when you sell shares.

What is Meant by Trading and Investment?

The fundamental difference is that trading refers to short term buying and selling of shares whereas investment refers to long term buying of shares. A trader normally tries to churn the money rapidly whereas the investor tries to buy a good stock in the sharemarket and waits for the stock price to appreciate.

What is SEBI?

SEBI refers to Securities and Exchange Board of India. Because the bourses have inherent risks, a market regulator is required. The SEBI is provided with this power and has the responsibility of developing as well as regulating the markets. The basic objectives include protecting investor interest, developing the share market, and regulating it’s working.

What is fundamental and technical analysis?

Fundamental analysis is about understanding the business of the company, its growth prospects, its profitability, its debt etc.Technical analysis focuses more on charts and patterns and tries to find out past patterns to apply for the future. Fundamentals are used more by investors while technicals are used more by traders.

How to Invest with Little Money in India in the Share Market?

There is no minimum investment required as you can even buy 1 share of a company. So if you buy a stock with a market price of Rs.100/- and you just buy 1 share then you just need to invest Rs.100. Of course, brokerage and statutory charges will be extra.

How to Online Setup Own Store

Posted Leave a commentPosted in Marketing, STRATEGY

1. Building Online Stores

2. Run Regular Promotions

3. Increase Sales through Social Media

4. Partner with Other Businesses

5. Offer Free Trials or Demonstrations

6. Stand Out More Technique

Building Online Stores

Build your own website or blog site of your store and apply the technique listed below

With search results becoming more robust and interactive, your Google My Business profile (which is a completely free listing) is more important than ever for reaching new customers on Google. Your Google My Business profile is the result that shows up in Google Maps, the local section of Google Search, and the Google Knowledge Panel on the right-hand side of results pages. When you optimize your profile to show up for relevant searches, you boost your exposure to the right audience and increase the chances of making a sale.

Fill Out Every Section

Complete Google My Business listings are 50% more likely to lead to a purchase. Make sure you don’t just complete the bare minimum such as name, address, phone number, and website. Fill out every field of your profile. The more information you supply, the better it will perform on search, the more confident customers can be in choosing your business, and the more you will stand out above competitors.

Get Google Reviews

One of the best ways to increase sales for your business is to increase the number of positive reviews you have on Google. Consumers trust what other customers have to say, and often use reviews as a deciding factor on choosing a business. In addition, reviews can help you achieve a star rating next to your search result on Google, further helping you to increase customers and sales.

Seed Your Q&A Section

Uncertainty creates a barrier to entry for sales. With the Google Q&A feature, anyone can ask and anyone can answer any question about any business. This means that you can preemptively ask and answer questions about your own business on your Google My Business listing. Giving customers a clearer picture of what to expect and answering common questions and concerns helps to increase their chances of engaging with you which can help to increase sales.

These are just a few of the many ways you can improve your Google My Business profile to start increasing sales for your business.

Run Regular Promotions

Your existing customers should be the first priority when attempting to boost sales. They’ve already shown a willingness to give you money in exchange for products or services, which shows that they trust you. If you did an excellent job when serving them, then they should be primed to do more business with you.

Sales and marketing promotions are a great way to reward your current customers and increase sales. Whether you hold them once a month, once a quarter, or whatever makes sense for you, you want it to be regular.

Once you establish a rhythm with them, clients will start to look forward to them. The more they anticipate interacting with you in the future, the better. Plus, they can let others know about your promotions in advance. These referrals should lead to a larger customer base.

Pay Attention to Existing Customer Behavior

When possible, study how your customers use and interact with your products and services. Perhaps they rely heavily on one particular feature or struggle with one aspect of your product. If so, this could be a great place to offer an upgrade.

Another approach for this is to deliver more personalized service or training. You shouldn’t really see this as an upsell. Instead, think of it as extending or enriching your relationship with them. You don’t want to be forceful here. Just be sure that they know what you offer because they could be unaware.

Ask for Feedback

Especially on what your offerings lack. Is there a specific problem that you could help them with?

For example, a printing company might do an excellent job printing promotional brochures that clients mail out to generate business. A client who wants to automate the process even more could be interested in having the envelopes printed and addressed. They may even like to have the printing company handle the mailing itself.

If you can provide a broader range of services for your current clients, you become even more essential to their business. That means more sales and a stronger relationship.

Increase Sales through Social Media

As social media platforms continue to expand and multiply, they provide new avenues for reaching and nurturing your audience. Ultimately, that can lead to more sales.

Use Social Media Advertising

Most social media sites know a lot about their users. A lot. You can use that data to help get your message in front of the right eyes with laser precision. If you haven’t already, you’ll want to build a social media marketing campaign and start to test.

Unsure about social media advertising? Check out the pros and cons here.

Build Community and Generate Word of Mouth

Not all social experiences need to be transactional though. Instead, you can look at sites like Facebook, Twitter, and Instagram as watering holes for your current or potential clients.

By meeting them where they already hang out, you can find a place in their lives that doesn’t feel as “salesy.” Use social media to help your clients solve problems. They will begin to regard you as the expert and come to your with similar issues in the future. They’ll also tell their friends, and both can increase your bottom line.

Promote Your Deals on Social Media

While not everyone on social media is looking to buy (not when there are so many cat videos to watch), it can be an efficient way to use promotions. Giveaways or special deals are more likely to grab your audience’s attention, which can lead to more sales.

Make Sure Your Profiles are Optimized

Think of your social media profile as a mini website for your business. It should clearly convey who you are, what you do, nd what values you stand for. Since you might not be on their radar for long, make sure you immediately resonate and connect with your ideal customer.

Be sure to treat every social media platform as an individual site too. Your audiences for each will be different, so your profiles should all be optimized according to your goals for the site.

Partner with Other Businesses

Make connections with other providers in your industry. At the very least, you can refer business to one another, but you might also find ways to partner to offer unique package deals to your customers.

A restoration company, for example, could benefit from having a solid relationship with roofers and plumbers. If you’re in the business of replacing and repairing flooded carpets, you’ll get more sales by knowing the people who are first on the scene to fix the initial cause of the leak.

Offer Free Trials or Demonstrations

One of the most common objections (especially for an ongoing service or software subscription) is, “But will this work for me?” While you should try to address that in your copy, the easiest way to demonstrate the value of your service is to let customers see it for themselves.

A free trial or walkthrough demonstration shows customers exactly how much time or money they could save from your offering. You’ll want to also provide excellent customer service and training in the trial period to ensure that they use your product and that they get the most out of it.

Put a Call to Action on Your Homepage

We know that a CTA is essential for conversions on a landing page or product description. They can also be effective on your homepage because they help direct your visitor. Think about the one thing you want a visitor to your homepage to do. Call you? Fill out an inquiry form? Join your email list? Whatever the answer, make it clear on the homepage with a CTA that stands out.

Each of the tips above should help increase sales for your business, but don’t be overwhelmed by the list. Rather than trying to implement everything at once, choose one or two areas to improve on now. Once you start to see results, move on to another tip and watch your sales figures grow.

Stand Out More Technique

In addition to these three major areas, you can also improve your sales figures by trying some (or all) of the tips below.

Nurture Leads

Often, the journey is not straight from ad to sale. Instead, you find prospects and lead them along a path that eventually ends with them choosing your product or service. One of the most effective ways to nurture them through this process is email marketing.

Once you have a prospect’s email, you should keep in touch with them through an automated campaign. This helps you show them that you understand their problems and can provide a solution. For more tips, head to How to Follow Up With Your Sales Leads.

Promote Your Deals on Social Media

While not everyone on social media is looking to buy (not when there are so many cat videos to watch), it can be an efficient way to use promotions. Giveaways or special deals are more likely to grab your audience’s attention, which can lead to more sales.

Brush Up on Your Sales Skills

Advertising and outreach can bring in more leads and transform them from cold to warm to hot. When it comes time for conversion, however, you still have to sell to your clients.

You’ve done all the work to get them ready to buy, but that isn’t the finish line. Revisit the sales essentials to make sure you don’t lose prospects in the final stages of the process.

Traffic Boost : Website / blog

Posted Leave a commentPosted in BLING, STRATEGY

Steps to bring huge traffic on your website

  1. Write a killer or catchy headline
  2. Attention to On-Page SEO
  3. Start Guest Blogging
  4. Go After Referral Traffic
  5. Advertise

1. Write a killer or catchy headline

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread

If a good title doesn’t suddenly come to mind, write down your topic and key words from your essay. These words reflect the main concept or ideas of the whole essay. Join these words together in a sentence, or sentences. Convert these sentences into shorter phrases.

It is important to bring the reader in to view an article or advertisement. It includes words and thoughts designed to catch someone’s eye and get that person interested in reading what follows the headline.

Here are a few ideas that you’ll find useful.

  1. Write essay first, title last. …
  2. Use your thesis. …
  3. Use popular phrases and clichés you can re-work.
  4. Consider the tone of your essay. …
  5. Stuck on How to Title an Essay? …
  6. Use quote or central idea. …
  7. Sum up your essay in THREE WORDS

2. Attention to On-Page SEO

On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images

On page SEO step by step?

  1. Keyword Research and Analysis. …
  2. Focus On High-Commerciality Keywords. …
  3. Integrate Essential On-page SEO Mechanical Elements. …
  4. Add Cornerstone Content. …
  5. Improve the Title Tag and Description Metatag. …
  6. Write Effective Headlines, Sub-headings, Headings Tags. …
  7. Keyword Choice and Keyword Selection Strategies – Pick Your Battles.

3.  Start Guest Blogging

Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. … Attract traffic back to their website. Boost their domain authority using external links to high-authority domains. Increase their brand credibility and awareness

The facts speak for itself and show that it is still a relevant way to gain high-quality links.

Accepting guest posts is a great way to grow your blog without having to do a ton of work. Guest posters will share their content when it’s published and will subsequently promote your blog. Free marketing! That free marketing can lead to more social media shares and, hopefully, links to your site.

3.Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

If you’re a complete beginner to online marketing and traffic generation, what is meant by referral traffic?

Referral traffic is essentially visitors that come to your blog or your website from various other channels, both online and offline.

For instance, you might get referral traffic from websites and blog articles that have linked directly to your blog.

You may also get referral traffic from email links, social media posts and mentions, blog network sites, push notifications, eBooks and PDF links, or even print marketing (offline, direct), etc.

A. Send out timely email newsletters

Email marketing has survived the test of time. It still, by far, the best way to grow your blog audience.
Your email newsletters can be a great source of referral traffic to your blog, if, you create them with the intent of providing ‘value’.
I think every blog should send out an email newsletter once a week, or at least a few times each month to benefit from referral traffic.
Also, all your other outgoing emails should be considered as opportunities to drive referral traffic to your blog.

B. Join the Pinterest revolution

Did you know that Pinterest is considered to be the 4th largest traffic driver on the web, beating out sites like Yahoo for organic traffic?

If you have a Pinterest profile, start making it work for you.

Connect with other bloggers and influential people in your niche or industry who are already owning it on Pinterest.

Learn from them, and start pinning their content, videos, and infographics to your own boards. Do the same for your own content too, of course, mix it up a bit.

When you promote someone else’s content, they will almost always come back and help to promote yours.

Use high-quality images and optimize them correctly for Pinterest.

Make your content more ‘visually interesting‘, don’t just use unedited free stock images downloaded from the web. Instead, add some fancy text, cool filters, and quotes from your blog posts even.

All these little ‘attention to detail’ things can help encourage users on Pinterest to come and repin your shared content to their own Pinterest boards.

4.   Social Sharing

I know that social media marketing can be extremely time consuming, but you can’t ignore it. It works if you are prepared to put the effort into it.

The connections I’ve made via social media over the years have been priceless, even with a poor engagement rate. Not everyone on social media is chatty.

To make social media marketing work for your blog, you need to have a strategy in place for regularly promoting your content. Your marketing needs to be creative and there are plenty of tools you can use to get creative on social media.

Your aim is not just to boost traffic from social media, but to boost engagement. Having a Facebook page or a Twitter account is all well and good, but it’s simply not enough anymore.

And don’t forget that many social media platforms are now Pay-to-Play. So if you want more likes, shares, followers, engagement. Doing it organically will only work so much.

So, here are some things you can do to increase engagement and traffic to your blog from social media –

  1. Select only the social networks that are working for you already, and dominate on them.
  2. Engage on a whole new level – That means to reply to every single comment, be helpful, add value, be resourceful, be empathetic, and just listen to your audience.
  3. Share interesting, engaging content – Such as images, videos, polls, questions, motivational quotes, etc. Don’t just post link after link to your blog posts all the time. I’m still trying to break away from doing this myself. I know sometimes if just feels easy to post and link and be done with it.
  4. Get creative with your link share – Upload an image from your blog post and link to it, or, create a short video to talk about the topic of your latest post.

5. Advertise

  1. Social Media. I cannot stress enough on how important social media is today. …
  2. Email Marketing. Email marketing is a conventional method to reach out to your target audience. …
  3. Email Signature. …
  4. Blog Commenting. …
  5. Post Frequently. …
  6. Guest Blogging. …
  7. Youtube. …
  8. Link other Blogs in own posts.

You can’t just create valuable, high-quality content for your blog and assume readers will find their way to your site to consume it. You must use blog promotion to promote your content so you can: Drive traffic from new audiences. … Attract back links to your site.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

Thank you for visiting

Software Free Download

Posted 1 CommentPosted in STRATEGY

Avast antivirus

KEY DETAILS OF AVAST FREE ANTIVIRUS

  • Stay safe from viruses, malware, spyware, and hackers
  • There have been 2 updates within the past 6 months
  • The current version has 1 flag on VirusTotal 
  • Also available on Android, Mac

Editor Review

Avast has one of the most popular antivirus apps around, due in part to offering a free version, and it’s one that performs respectably. The company acquired its rival AVG in September of 2016, and now both use Avast’s malware scanning engine, but their distinct personalities remain. Here are the highlights of Avast’s latest release

PROS

Easy to use: Avast has four main protection components: File Shield, Behavior Shield, Web Shield, and Mail Shield. If, for example, you use webmail and/or you find that Avast’s Web Shield interferes with your web browsing, you can disable both relevant protection layers, while keeping the others active. Now, ordinarily, an antivirus app will keep warning you to turn these features back on. But if you really don’t need them enabled, you can tell Avast that you want to ignore those warnings, and it won’t bother you about those settings again.

Solid protection: According to independent labs, such as AV-Test and AV-Comparatives, Avast Free isn’t quite as sharp as industry leaders like Trend Micro or Bitdefender, but it’s arguably the best protection you’ll find that comes without a price tag.

Aggressively low pricing: If you do decide to order Avast Pro, you can do so from within the app, and Avast offers a one-year subscription for a reasonable $15, which is about half of its street price. If you change your mind, Avast offers a 60-day trial of Avast Internet Security, which was priced at $20 a year. Pro purports to add enhancements to online banking security and “a test space for checking suspicious apps.” This latter function appears to be a sandbox, in which you can open an app and investigate its behavior without risking an infection.

Relatively muted sales pitch: Free antivirus apps have a reputation for being pretty pushy about paying for a subscription, but Avast is on the low-key end of the spectrum (and it has been for a number of years). There are a couple upgrade buttons on the main console, and a number of features (a firewall, URL safety verifier, and “Webcam Shield,” among others) that redirect you to an order screen when you click on them, but nothing felt particularly tricky, and the sales pitch doesn’t make ironclad claims about what the program can do.

Data collection transparency: Avast tells you right off the bat that it wants to gather anonymized usage data, some of which may be used to help fund development, but you can disable this function in the Privacy settings. Though it would be nice if it explained what “certain” information it wanted to gather.

CONS

Some settings could use more explanation: Avast’s settings menus have a number of icons marked with an exclamation point that you can click on for further details. But the description for CyberCapture doesn’t sound substantially different from what a virus scanner already does: It “analyzes unrecognized files, defends and warns you about new threats, and helps keep your system secure.” And Hardened Mode is there “to further lock down the security of this computer.” But in what way?

Subscription offers can get confusing: The $15 Avast Pro offer is available via the upgrade buttons on the main console, but it’s not an option when you click on one of the features that has a padlock on it. There, you get two different offers: $20 a year for Avast Internet Security or $30 a year for Avast Premiere. But if you, say, click on the padlocked “Sensitive Data Shield” icon, you only see the Avast Internet Security offer, and it has a different list of advertised features.

BOTTOM LINE

While there are some quirks in the interface, Avast is a respectable and respectful antivirus app overall, and the paid version is notably budget-friendly.

PUBLISHER’S DESCRIPTION

From Avast Software:Lightweight, state-of-the-art protection that won’t slow down your PC. Avast Free Antivirus has been redesigned to be easier to use while staying light on your PC. It offers proprietary, cutting-edge CyberCapture technology that finds and stops unknown files, as well as improved Wi-Fi Inspector which can identify even more weak points in your router. It also features SafeZone, the world’s most secure browser, and an enhanced Game Mode which turns off background checks and updates to maximize your gaming experience.

2. Mozilla Firefox

Mozilla Firefox is a popular Web browser available on a variety of platforms. Its code DNA reaches back to the dawn of the World Wide Web and has shaped other software and software companies, including The Tor Project
  • Surf the Web comfortably, relying on speed, safety, and power of customization
  • There have been 5 updates within the past 6 months
  • The current version has 1 flag on VirusTotal 
  • Also available on Android, iOS, and Mac

PROS

Battery-friendly video streaming: We tested video streaming on both Firefox and Chrome. While Chrome usually provides smoother page scrolling, Firefox surprisingly pulled ahead when it came to CPU power consumption with HD videos on YouTube, one of the most popular browsing activities. This power consumption has a direct effect on how long your battery lasts, and on the likelihood of a laptop fan noisily kicking in to keep your PC cool.

Easy reading thanks to smooth text scrolling: On a text-heavy Web page, Firefox does a better job than Google Chrome (Windows, Mac, Android, iOS) at making vertical scrolling scale to your Windows mouse settings. While the default scroll speed is relatively slow, Firefox has a lot more steps between “not enough” and “way too much.” Text-heavy webpages also tend to glide up and down more smoothly in response to your mouse wheel movements, which makes it easier for your eye to track where you are on a page. However, Chrome still scrolls more smoothly on media-heavy pages.

Highly customizable interface navigation: Mozilla introduced a UI overhaul in November 2013 that didn’t go over very well. Among other things, the standard menu design was replaced with a “hamburger” button that opened to reveal a number of icons. On the bright side, Mozilla gives developers deep access into modifying Firefox’s behavior, and one of them quickly introduced Classic Theme Restorer, which ended up giving Firefox the most user-customizable interface of any browser on the market, even three years later. With Classic Theme Restorer, the bookmarks button doesn’t have to look (confusingly) like a clipboard; you can tell at a glance which custom search engine you have loaded; and you can freely mix design elements from both the “classic” UI and the overhaul.

CONS

Underwhelming performance on media-heavy Web pages: Embedded videos, animated images, and large static images have become a very popular way for both advertisers and content creators to reach their audiences. But this rich-media environment takes its toll on a Web browser that can’t load all that data smoothly. Chrome feels prepared for this evolution, while Firefox arguably requires an ad blocker to prevent chunky scrolling and delayed loading of different sections on the page. (Firefox on Android fares much better in this department.) Basically, Chrome feels optimized for visual elements, while Firefox feels optimized for reading.

Mozilla has committed to finally replacing the Gecko page rendering engine with a new one called Quantum, but the company doesn’t expect to make it available until the end of 2017.

Sync requires managing another account: With Google Chrome, you can log in to your Google account (which you already have if you use Gmail or subscribe to YouTube channels), and it will pull in your bookmarks, add-ons, and themes from any other device where you’ve used the Chrome browser with that Google account. With Firefox, you need to create a separate Firefox account, which you won’t use anywhere else. Thankfully, though, the login screen works just fine with password managers like LastPass CHROME.

Many more will be update soon

How To Start Online Courses : Earn

Posted 2 CommentsPosted in STRATEGY

ONLINE COURSES

First thing’s first. Why should you even build an online course at all? As you’ll see below, it’s not rocket science, but it is quite a commitment.

For starters, it’s important to note some radical changes happening in education today. 

But education is increasingly all about online learning. In recent years, we’ve seen a massive surge of funding turning toward EdTech

From simple online lectures to intensive bootcamps, you’ll find courses that charge anywhere from a few hundred dollars to nearly $20,000, depending on the topic. And online courses allow you to pursue any specific topic you can imagine, without asking you to take gen ed courses you might not be interested in.

But we needed to figure out a lot of the details, especially how to scale up from Nathan hosting a webinar himself, to distributing pre-recorded lectures that could potentially serve our entire audience. Through a lot of experimentation, we got there.

Now, assuming you’re ready to get going with a course of your own, where do you begin?

How to Create An Online Course

Step 1: Define the Problem

Creating an online class is just like starting a startup. You must first find the right idea. But in order to do that you must first define the problem.

In order to understand this realm of online courses better, I decided to reach out to Ankur Nagpal for his expertise. As the founder and CEO of Teachable, he’s facilitated more than 39,000 courses built with his software, so I figured he might know a thing or two about how to create an online course.

Throughout our conversation, one thing kept coming up:

Identify the transformation

What you have to remember is that knowledge is power. People want to use that power to transform themselves by learning something new. The goal of your online course is to help guide them through that transformation process.

The key to creating a successful online course is identifying exactly what outcome your audience is looking for.

Do they want to create their own app? Do they want to do magic tricks? Maybe they want to learn more about Java? Before you even begin building your online course you have to first figure out what results your students are looking for.

As long as you’ve identified the transformation your students want to go through, you can practically create a course on anything.

Step 2 : Outline Your Course

This is possibly the trickiest part of creating an online course, especially if you’ve never had teaching experience before. Not everyone naturally makes a great teacher.

You definitely don’t want to do this on the fly and try to make things up as you go. This is not one of those “just gotta stay one lesson ahead of the kid” moments.

If people are paying to learn from you, you need to step up your game. People can hunt down information on their own; what they’re paying you for is your ability to guide them through their transformation process.

The easiest way to set up a great course plan is to start repurposing any pre-existing content you have. Trying to create completely new content from scratch can be a huge waste of time and the effort involved might not be worth the payoff.

Take a look at any blog posts, articles, or ebooks you’ve written in the past—anything where you even mentioned the topic you’re about to teach.

Next thing is to take a look at all the other information that is already out there. Check to see what’s being said about your topic, do some in-depth research. But be careful of getting wrapped up in making this as complete and as perfect as possible. Remember that this is still a minimum viable product. It doesn’t need to be perfect, it just needs to work.

Now that you’ve gathered all the information, all you need to do is put it all together.

Break down your information into sections or modules. The completion of a module means that your student has successfully learned a new skill or aspect of your topic. It’s important that you keep your expectations reasonable so you make sure they constantly feel like they’re succeeding.

With your course structure, what you want to achieve is a natural progression where they go from beginner, to proficient, to expert. This is why you need to know the transformation in and out, because you’re creating modules based upon the different stages your students will experience.

Now break those modules down into individual lessons. These don’t have to be exhaustive lessons that go on hours at a time; in fact we recommend the shorter the better. Each lesson we have in own modules is around three to four minutes, with the longest being around nine minutes.

Step 3 : First Class of Students

When you’re developing any kind of product, whether it’s an online course, a teaching SaaS or an entrepreneur magazine, you’re going to need to do a beta test.

A beta test is when you have your product and you’re just about ready to go to market. But first you need to do a stress-test and actually let people other than yourself try it out.

When you’re making an online course, your beta test is your first, and perhaps your most important, batch of students.

They are your future case studiesyour success stories, and the future ambassadors of your brand. Through them you’ll be working out what does and doesn’t work with your course and they’ll give you invaluable feedback on how to move forward.

The number one thing we kept in mind while creating the first version of our online Instagram course was that it has to be as in-person as possible. We knew that it had to be as interactive as possible so we could gather feedback and find out what our students’ biggest struggles were during the course. What we didn’t want was a course where we’d be sending our worksheets and students would feel like they were talking to a faceless corporation.

Remember, it’s all about the transformation.

In order to have a good course, you must be dedicated to helping your students through their own transformation process. What you don’t want to be doing is just giving out information that they could get anywhere else for free.

The initial value of Instagram Domination was that our first set of students could get one-on-one interaction with someone who knew their stories, what they were trying to achieve, and could tailor the knowledge to them. When you’re teaching your course, you want to be as involved as possible.

For the first run of Instagram Domination, we held weekly masterclasses with our students over GoToWebinar.

The sessions themselves were very simple.

All they consisted of was a very basic course plan Nathan would run through and a lengthy Q&A session afterwards.

Now these Q&A sessions are extremely important, because this is where you’ll be drilling deep and figuring out the pain points you’re experiencing. It is vitally important that you record all your initial sessions.

A native recording feature is why we started with GoToWebinar, over other platforms like Google Hangouts. But you can use tools like Camtasia and Screenflow to record sessions if you prefer.

What you’ll be doing is going over these sessions later and turning any questions your students may have into potential lessons in the future. Go as in depth as possible when you’re running these Q&As, because there’s bound to be a ton of gold you can get from them.

In fact, we even recommend doing in-person workshops, if it’s geographically possible. By doing this level of interactive work with your students, you improve your course, but you also cultivate some great case studies to cite as the course grows.

These days, we are very proud to say that from our first class of students we’ve seen one become a millionaire through Instagram, and another turn their local business into a nationally recognized brand. And those are just two examples out of a hundred students!

When you actually take the time to invest in helping your students transform and grow, what you’re effectively doing is helping the long-term growth of your own business. It’s precisely because of all 100 members of our initial beta group that we’ve been able to grow Foundr to what it is today.

Bonus: stay for the community

Something to keep in mind at all times is that the best value your students can ever get is from a community.

Although learning is somewhat of an individual activity, it is still a social process. You need other people to bounce ideas off of and, more importantly, you need peers who are able to go on the same journey as you.

As a teacher, it can be incredibly stressful if all the pressure is on you to have all the answers. By building a community around your course, what you’re doing is helping your students become self-sufficient and rely on the group more than they rely on you.

We created a private Facebook group just for our students. In order to encourage the sense of community, we also made sure to never answer questions one-on-one. We always made sure people voiced everything in the Facebook group.

Step 4 :Validate, reiterate and validate again

Since our first test of an online course about Instagram a little over a year ago, we’ve developed Instagram Domination 3.0, and you’d barely recognize how the course looks compared to when we first started.

For one, we went from a small class of 100 to more than 1000 dedicated and loyal students!

But the thing about building an online course is that it’s rare that you’ll ever really “complete” it. There’s always something new to add and new to teach, especially if you’re teaching about a platform that you don’t have control over. Looking at you, fickle algorithms of Instagram.

So what you have to do is make sure that you keep on top of it and update it accordingly. One of the easiest ways you can become obsolete is if what you’re teaching is no longer relevant.

For example, when Instagram announced that they were rolling out paid advertisements as part of their platform, we immediately began testing and create a whole new module on Instagram ads alone

One thing that we knew very early on was that we would have to change our teaching method for the course. We were seeing a dramatic increase in the number of people who wanted to take our course, and at the time there was only Nathan teaching it! A pre-recorded course was the only way to make it fully scalable.

In order to service this growing number of students, we switched to the pre-recorded video format we have now. If you make this switch, Ankur Nagpal recommends sending out weekly surveys to your students in order to continuously stay informed about how your course is going.

Price the course higher

This one might seem a bit confusing. After all, we live in an age when it’s all about giving away content for free. But what you’re going to find is that no matter how good your content is, making it free might get you more awareness but less engaged students.

Data gathered by Teachable found that in paid courses, 36% of students on average completed the course. In free courses, only 9% on average would see it through to the end.

how to make an online course guide piecharts

There is a direct correlation between how much you charge for your course and the engagement level of your students.

A quirk of human psychology is that when you make your content free or cheap, people are less likely to trust it and have low expectations for results. If you increase the price, people inherently feel that they’re getting more value.

Not to mention the fact that once people purchase your course they immediately feel compelled to see a return on their investment. No one wants to feel like they’re spending hundreds of dollars on something they’ll never use

How To Start A Podcast: A Complete Step-By-Step Tutorial

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If you’re looking for a guide that walks you through how to start a podcast, you’re absolutely in the right place…

Starting a podcast isn’t difficult, but there are a number of steps you’ll need to go through in order to get it launched.

In this podcasting tutorial, we’ll walk you through every step of the process:

  • Choosing a topic & name
  • Show and episode format
  • Cover art creation
  • Intro & outro music
  • Equipment selection
  • Audio recording & editing
  • Submission to Apple Podcasts (iTunes)
  • Promotion tips

At this point, you probably don’t know exactly what goes into starting a podcast, which is exactly what this guide will tell you.

This is an in-depth guide that will cover:

  1. The cost and effort required to make a podcast.
  2. What equipment you’ll need.
  3. How to pick a topic.
  4. How to record episodes and distribute them.
  5. How to maximize your chances of success.

I’ve included step-by-step instructions for almost every part of the process. By the end, you’ll know whether or not starting a podcast is right for you, and have a solid understanding of the time and resources required.

There’s quite a bit of flexibility at each of the 3 main stages of creating a podcast, which is what this guide will cover.

For now, understand that:

  1. You record episodes using equipment and your computer.
  2. Upload those files to a podcasting host.
  3. Then submit those episodes to directories so that listeners can find them.

Within each of those 3 steps, there are a lot of finer details that you likely have questions about:

  • What equipment do you need?
  • What software is best?
  • Where do you get theme music from?
  • How do you choose a podcast topic?
  • Which host is best for Podcasts?
  • Which host is best if you have a WordPress site?
  • How will you get people to listen to your show?

Microphone (required)

Your laptop microphone is not going to cut it.

Neither are most cheap headset microphones.

These microphones produce too much background noise and low sound quality in general.

This is the one thing you must buy if you don’t already have a quality microphone.

So which one should you buy?

First, you need to decide which type of microphone to get.

USB vs analog (XLR): These are the 2 major types of microphones. USB microphones are cheaper in general and can be plugged into your computer’s USB port, which is convenient. Analog microphones tend to have better quality, but more expensive, and you’ll need extra equipment.

If you want to start on a budget, get a USB microphone.

If you’re planning on podcasting for the long-term, invest in a good analog microphone. There are still some budget analog microphones that aren’t much more expensive than USB options.

There are tons of microphones out there, but here are some of the most popular ones recommended by most top audio bloggers, from cheapest to most expensive

Audio Interface (If you buy an analog microphone)

audio-interface
Tascam US-2×2 USB Audio Interface – via Amazon.com

An audio interface connects microphones to computers.

If you buy a USB microphone, you don’t need an audio interface, since you can plug into your computer directly.

But an analog microphone has XLR connectors, which can’t be plugged in directly. Instead, you plug them into an audio interface, which can then send the audio data to your computer.

Audio interfaces can cost anything from $100 to the $1,000 range. For podcasters, the low-end interfaces will be more than sufficient in most cases.

Pop Filter (optional)

A pop filter is put over the front of microphones to reduce or eliminate popping sounds from your speech (like the unavoidable sound at the end of “pop”).

It can also keep saliva off your microphone, which will increase its longevity.

A pop filter isn’t always needed, it depends a lot on the specific microphone and recording setting.

However, they’re cheap (typically $10 or less), and it’s a good idea to test one out if you’re new to podcasting.

There’s not a huge difference in pop filter quality, so just find one that rated well on your preferred store.

Headphones ::

You technically don’t need to wear headphones while recording a podcast, but I highly recommend it.

There are a few main reasons:

  1. You’ll hear yourself clearly, making it easier to maintain a consistent, ideal tone.
  2. You’ll also immediately hear if the microphone is picking up background noise.
  3. If you’re interviewing someone, it makes it easier to hear them clearly by reducing background noise.

Simple earbud headphones are okay, but ideally, you have headphones that meet the following conditions:

  • Comfortable for long periods of time – For obvious reasons, podcasts can be long, and editing can take a long time as well.
  • “Neutral” – You don’t want headphones that are treble-focused or sound unique. Neutral headphones ensure that when you edit your shows, they’ll sound good to everybody, not just users with particular types of headphones.
  • Isolation – It’s a good idea to use closed-back headphones (the ones that go around your ear) so that sound doesn’t leak out and potentially get recorded as background noise.

Many headphones fit this bill, usually costing around $100-200.

Editing software

This is the last main piece of “equipment you’ll need.

Recording software is more straightforward, with fewer options, and I’ll cover that later on in the guide.

But all good podcasts need editing, and there are many editing software tools to choose from.

Here are the most popular options.

For Mac or PC

  1. Audacity (free) – By far the most popular free audio editor, it’s the one I’ll use in examples later on in this guide. It has many “advanced” features that can be useful for podcasts, like normalizing and noise reduction effects.
  2. Hindenburg Journalist (paid) – Hindenburg has multiple audio editing tools, but Journalist is the cheapest and most appropriate one for podcasters. A license costs $95 and is a one-time fee. If you need a higher production value, it’s a good option, but not needed for most podcasters.
  3. Adobe Audition (paid) – It has a monthly fee of $20/month, but is a solid audio editing tool for podcasters. In general, I’d recommend Audacity over it, but if you’re familiar with Adobe products you might find it easier to use.

Steps

With equipment out of the way, let’s go over the 6 main steps of starting a podcast.

Step 1: Choose a Niche for Your Podcast

Just like with blogging, you need to find a niche for your podcast to fill. Something people desire to learn about that doesn’t exist.

There are 2 main situations that you can find yourself in.

The first is that you’re thinking of starting a podcast to bring in additional traffic (and customers) for your business.

This means that your general category is essentially chosen for you. It should be highly related to your business.

The second situation is that you want to start a podcast as a business, hoping to make money with it directly over time. Your category is more open-ended at his point.

But before you choose a category, consider that podcast listeners typically look to podcasts for expert advice.

Unlike blogging, where you can try to present a unique perspective as a beginner to a topic, most people motivated enough to seek out a podcast want expert advice.

So I ask you: “What are you skilled at, or an expert at?”

The alternative is to have connections to many experts that you can interview on a podcast, but few people have these. Be warned that it’s tough to get good guests if you don’t already know them, as people ask them for things all the time.

How to Validate Your Podcast Idea

You don’t want to go through all the work of making a podcast and it turns out that no one cares about your niche.

That’s why you need to validate demand.

Assuming you have a category or general topic in mind at this point, take a look at the top podcasts in either iTunes or Stitcher.

lick on the most relevant category that you see.

Each of those categories covers a wide variety of topics, for example, business has:

  • Personal finance
  • Economics
  • Entrepreneurship

For the specific topic you have in mind, count up how many podcasts in the top 100 of that category cover that topic.

If there’s only 1 or 2, that’s a signal that there’s low demand. It’s going to be difficult to be successful.

Typically there are 4-5 popular topics in a general category, and you want to pick one of those (because they have significant demand).

Competition is a good thing, you just need to find the right approach to your topic that helps you stand out.

An alternative method – Use search engine keywords. There’s no public data of what people search for in a directory like iTunes or Stitcher, but there is keyword data for Google.

It won’t give you a perfect indicator of interest, but it will tell you if there’s some or none.

Decide on a specific topic you want to have a podcast about, then divide that into potential niches.

For example, if I wanted to make a podcast on entrepreneurship, here are some potential niches:

  • Affiliate marketing.
  • Dropshipping.
  • E-commerce.

Format and Ideation

If someone already has an e-commerce podcast, how can you differentiate yourself from them?

There are 2 main approaches.

First, you can go more specific. For example, make a podcast about e-commerce marketing, or e-commerce product fulfillment.

As long as you can think of 20-30 ideas relatively easily, it can work.

The second approach is to pick a different podcast format.

Successful podcasts exist for all formats:

  • Solo podcasts.
  • Interviews.
  • Multiple hosts.
  • Case studies.
  • Storytelling.
  • Short or long.

Step 2: Choose a Name, Theme Music, and Design

There’s a lot of work that needs to be done before you start recording.

Doing the tasks in this section can have a huge effect on your success.

It’s your title and cover art.

If your title sucks, no one will give you a chance.

Don’t try to be too clever, just pick a descriptive name that you think will sound appealing to your audience.

If you are well-known in your industry, you can put your name in the title. For example:

  • The Dave Ramsey Show.
  • How I Built This With Guy Raz.
  • Mad Money With Jim Cramer.

These are all top business podcasts.

Otherwise, pick the main keyword that clearly describes what your podcast is about. For example:

  • Planet Money.
  • StartUp Podcast.
  • Entrepreneurs on Fire.
  • Side Hustle School.

It’s good if the remaining word(s) gives some imagery about the general approach your podcast takes.

From above, “Entrepreneurs on Fire” gives you the image that it focuses on successful entrepreneurs.

Or, “Side Hustle School” is mainly focused on educational topics.

Your Cover Art

Your cover art might be the most important part of getting the attention of browsers.

Take some time to analyze the top podcasts in your category and see what trends they follow.

Almost all of them will:

  • Be easy to read, even when small.
  • Have the name of the podcast.
  • Have a single focal image related to the topic.
  • Have a colored background.

highly suggest you pay someone to make your cover art unless you have those skills yourself.

This is not the place to cut corners.

You can hire someone to produce a reasonably high-quality cover art from Fiverr or Upwork for not much.

If you can afford it, hire an experienced professional artist with experience working with podcasts.

Most directories share the same guidelines. Here are iTunes’ requirements:

  1. A minimum size of 1400 x 1400 pixels.
  2. A maximum size of 3000 x 3000 pixels.
  3. 72 dpi.
  4. JPEG or PNG format.
  5. In the RGB color space.

When viewed in a directory, your cover art will typically be somewhere between 50 and 150 px wide.

View your cover art at all sizes to make sure that it’s readable and still looks attractive before finishing.

Your Podcast Description

It’s a short blurb that explains what your podcast is about, and why someone should listen to it.

This matters for 2 reasons.

First, people will click on your cover art or title, but not decide whether or not to give your podcast a try until reading the description.

An interesting description will get you more listens.

Second, your podcast page (with the description) can show up in search results (in directories themselves or in Google). You should include your main keyword, and any other relevant keywords to increase how often your podcast shows up as a suggestion.

Theme Music

My favorite podcasts coincidentally have a really catchy intro and outro songs.

It’s the first thing that listeners associate with your show, and they hear it every episode, so make it good!

If you’re really on a budget, you can search for free music on Free Music Archive.

Again, I’d recommend paying a small amount for professional-grade theme music. Audio Jungle has hundreds of thousands of tracks that can be cut down to use as theme music.

Step 3: Pick Your Podcast Hosting Provider

If you don’t pick a reliable, good quality host, listeners might have trouble downloading or streaming your podcast episodes. This is a good way to lose listeners.

That’s why you must go with a podcast host at the very least. That’s different than a website host like Bluehost or HostGator.

Podcast hosting services are built on media servers that are designed to store large media files (your episodes) and support the high bandwidth needed for listeners to download or stream episodes.

Each podcast host has their own strengths and weaknesses.

There are 4 main things that you should consider:

  1. Price – How much can you afford? Generally, the more you pay, the more space you’ll get. It makes sense to start off with an introductory package and then upgrade later as you record more shows.
  2. Simplicity – Some podcast hosts are easier to use than others. If you’re feeling overwhelmed, go for simplicity over power.
  3. RSS Feed support – The hosts I recommend below all automatically create an RSS feed for you, but if you go with a different host, make sure they do as well.
  4. Embeddable players – How easy is it to embed a player with an episode somewhere else (do you even need this feature?). Do you like what it looks like?
  5. Sitebuilder – Some podcast hosts give you a site builder so you can build a complete website that can easily integrate your episodes. This may be useful or completely unnecessary for you. Others simply give you a basic podcast page that lists your episodes.

Step 4: Record Your Podcast

You can finally start creating your podcast episodes.

Start by setting up your microphone.

If you just have a USB microphone, plug it into your computer and it should be recognized automatically.

If you went with an analog microphone, follow the instructions that your audio interface came from.

I’ll outline the basics of recording, and your options, for 3 main podcasting scenarios:

  1. Solo podcasting (just you).
  2. Podcasting with multiple people locally.
  3. Podcasting with multiple people in multiple locations

Option #1 (solo podcast) – Record with Audacity

A solo podcast is the simplest type of podcast to make.

All of the audio software I went over in the equipment section has an option to record from a microphone.

The exact details will depend on the software you chose, but in Audacity, you pick your microphone device from the drop-down menu on the top toolbar:

microphone-device

With you microphone selected, you can press the circle “record” button to start recording the audio input to the microphone.

audacity-recording

Press the square “stop” button to end the recording.

You can press the “play” button to listen to the clip you recorded and make sure that it was recording your voice.

Don’t worry if you have to repeat certain things to get them right during your podcast episode, you can always clip out bad parts later.

Option #2 (multiple microphones locally) – Use Audacity Workaround or Audio Interface

If you have 2 or more people recording locally, you’ll want a microphone for each person.

Ideally, you’ll have an audio interface that supports however many inputs you need.

This lets you record and edits multiple channels.

Unfortunately, Audacity only supports one audio input for recording at a time.

There are a few workarounds in this situation.

If you’re on Windows, use a program like VoiceMeeter (free) or Virtual Audio Cable (paid).

Here is a VoiceMeeter tutorial:

While Virtual Audio Cable is paid, it also supports more inputs.

On OSX, you can set up an aggregate device in Utilities to combine multiple inputs to record as one.

Option #3 (multiple people remotely) – Record Over Skype

Interviewing a guest over Skype is the most common podcasting situation by far.

There are 2 main options that you can pick from, both work fine.
Pamela: A free, easy to use a recorder. It has a nice interface for navigating past recordings.

There is a free version, but it only records up to a maximum of 15 minutes.

The professional version is a one-time $25 fee and has no restrictions.

pamela-skype

MP3 Skype Recorder: A very simple recording interface with a minimal learning curve.

It also has a free and paid version, but the paid version is cheaper than Pamela.

mp3-skype-recorder

The free version works great but is not intended for commercial use, which your podcast probably falls under.

Try the free version of both out and see which one you like best.

Step 5: Editing Your Podcast Episodes

Editing audio is a lot like editing video, but simpler.

Still, all audio editing software has a learning curve, and you’ll need to commit time to learn how to use it.

If you want to avoid this, you can use a post-production service like Auphonic. They will take care of volume normalization, hum reduction, and other editing tasks for a reasonably low price.

If you want to DIY, here are the main things you’ll need to do.

Import and Clip Together Your Audio Files

First, you’ll need to import your audio clips into your editing software, like Audacity.

You do this by going to “File > Import > Audio” in the menu:

import-audio-audacity

You may have multiple clips of your episode content, as well as your intro, outro, and any ads.

You can then see the profile of each clip and edit them individually or together.

To move parts around, you can highlight a portion of a clip, and then cut and paste it somewhere else (just like text):

audacity-editing-options

You can also select any single track and apply effects like ‘Noise Reduction’:

audacity-effects

Audacity has a nice little beginners tutorial that goes over how to do these.

These take time and effort to learn, but once you have them down it won’t take too long to edit an episode.

Here’s a start to finish example of editing a podcast episode using Audacity:

Export Your Episode as an MP3

If you’re using Audacity, download the installer package for the LAME MP3 encoder.

Then, go to “File > Export Audio” in Audacity to bring up a save menu:

export-audio

Set the file type to MP3, and bitrate to at least 128kbps.

Your sample rate should be 44.1 kHz by default, but you can always confirm it in “Edit > Preferences > Quality”.

Once you click “Save”, another pop-up will come up that allows you to tag your audio file.

Tags are used to provide information about your file, like who made it, and what its title is.

Some directories will pull this information automatically from your host, but it’s always nice to have here as a backup.

If you’re not sure how to label tags, here’s a trick: Download a podcast you like, then right-click the file, click “properties”, and go to the “details” tab.

tagging-episode

You can base your tags on the professionally done ones.

You can access your tags and edit them later in Audacity at any time by going to “File > Open Metadata Editor”.

You don’t necessarily need all the tags, but here are the basic ones that are good to include when possible:

  • Track – Your episode number, which may be used for sorting.
  • Title – Your full episode title, which will probably include the episode number.
  • Artist – The name of the host(s), which is likely you.
  • Album – The title of your podcast.
  • Year
  • Genre – Most people just put “Podcast”.
  • Comment – A short description of the episode.
  • URL – The URL for your show notes, or a relevant episode page.

Now you should have a fully polished episode ready to go.

Step 6: After you publish your podcast, how do you promote it?

To publish your episode, upload it to your host provider. This is just a simple file upload, and your host should give you instructions when you sign up.

Now it’s time to try and get listeners.

What you’ll need: Your podcast’s RSS feed (get from your hosting provider).

Start by Listing Your Podcast in Top Directories

When listeners browse directories like iTunes or Stitcher, they only see podcasts that have been added to the directory.

You only have to add your show to a directory once. From there, your RSS feed will update as you add episodes, and the directories will update as well.

Most directories only require you to have a single episode on your RSS feed, but it’s a good idea to have at least 5 or so. If someone listens to an episode of yours, you want them to be able to listen to more to encourage them to subscribe.

The main directories you’ll want to add your show to are:

Most are simple, you just add your RSS feed.

pocketcasts-submit

For iTunes, follow these steps:

  1. Open iTunes and go to the iTunes store.
  2. Click “Submit a Podcast” on the right menu.
itunes-submit-podcast

  1. Log in to iTunes Connect.
  2. Paste in your feed and click ‘Continue’.
  3. Review the information and submit your podcast.

Increase Your Chances of Success With a Launch

If you’ve ever tried blogging, you know that putting up posts and then hoping people find them is a bad idea.

The same goes for podcasts.

It’s possible that you’ll get lucky and end up getting featured in the “New and Noteworthy” section on iTunes (or another directory).

itunes-new-noteworthy

But you’re leaving a lot up to chance.

Instead, you should do everything you can to “launch” your podcast and get several good reviews at the start.

Here are some ideas:

  • Ask any current email subscribers.
  • Email friends asking them to check out the show and leave a review.
  • Join niche communities and share your show if they allow it (be transparent).

Don’t be afraid to spend a lot of 1-on-1 time to get a review at the start, they can be incredibly valuable over time.

You can also encourage reviews over time by thanking people who leave good reviews in your future episodes.

Publish on Your Website With Show Notes (Optional, but Recommended)

There’s one common situation I haven’t addressed too much.

What if you already have a website, or want to start one first before starting the podcast?

The simplest option is a WordPress site.

Many podcasters use the following podcasting configuration:

  • Blubrry podcast hosting.
  • PowerPress (a BluBrry WordPress plugin).
  • WordPress.

PowerPress allows you to input your podcast’s RSS feed in WordPress, and then attach podcast episodes to posts on your websites.

powerpress

Most podcasts use these posts as “show notes”, where you provide links to things talked about in each episode, and maybe a transcription.

Perhaps the best thing about PowerPress is that you can upload your episodes from your WordPress admin panel, and it will upload it to your hosting automatically.

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