Top 10 Highest Google Adsense Earners In The World -2020

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Making money is not so difficult now. There are a lot of ways on the internet that can help everybody in making money online.

 Few important things you have to keep in mind.

  • Hard work
  • Consistency
  • Patience

If you have these things then nobody else can stop you from making money.

Well! Let’s start the discussion on top Google Adsense earners of 2020.

Ranking of Adsense earners changes every year, The last list we had, was about 2016’s earners. Now, today I’m going to share an updated list of 2020’s top Adsense earners. I made this list after doing proper research. I interviewed many professional bloggers then made this list.

Before starting it, I’d shortly like to discuss an important matter which is common among us.

Actually, the majority of us start blogging to make money only. We people don’t even have a passion for it. So when we start it, we do lots of mistakes. We write low-quality articles. We don’t fix our errors. We don’t learn actually. It’s because of lack of passion. Without having passion, we can’t do our things interestingly. That’s why the majority of us get failed in the field of blogging.

So I just want to request that if you want to make money online, please don’t run for the money. Keep in mind that you’ve to help people either you blog or make videos on YouTub

Before starting the actual list of the top highest Adsense earners of 2020, I would also like to discuss on Google Adsense.

What is Google Adsense? And how can you apply for it?

Google AdSense is one of the best online platform to make money. If you have a blog or website that has helpful quality content, then you must monetize your blog with Adsense.

Google Adsense is the biggest and number one Ad monetizing program that is powered by Google. You can apply for Adsense if your blog has quality content. To monetize the blog, you have to submit an application to Google. If your blog is eligible, then Google will surely approve your application.

Google Adsense pays its publishers on PPC policy. PPC stands for PAY PER CLICK. It means that your earning depends on the numbers of clicks by your visitors.

After getting approval of the Google Adsense account, you have to be careful about some mistakes that most newbies must do.

  • Clicking on your own Ads
  • Asking people for Ad clicking
  • Refreshing blog page to increase pageviews etc.

These are the most common mistakes that most newbie bloggers do at the start of their journey. So please don’t do this. Because once your domain has rejected, then it won’t be approved again.

But in case, if you don’t get approval of Adsense, so no need to be worry. You can apply for other Ad monetizing programs or Adsense alternatives. Few of them are:

  • Infolinks
  • Chitika
  • BuySellAds etc..

I prefer because they don’t have a PPC policy. They pay you on the number of page views of your blog.

How To Apply For Google Adsense?

To make money from Google Adsense, you need a blog. If you don’t have one, then create now. Check out this guide:

  • How to start a blog?

To create your first blog, choose

Go to this site and start creating your blog. I’m suggesting because it’s free.

It’s your first blog, and I don’t want you to pay at the start of your blogging journey.

But if you want to do professional blogging, then I’d recommend you WordPress. It’s a little bit harder than and expensive too. Because you have to buy a domain and hosting for starting a blog on WordPress. But the game is totally changed on it that you’d know once you’ll start a blog on WordPress.

Once you’ve created a blog, write quality articles up to 1000 or 1500 words and publish them on your blog. Please do not copy your articles from other websites. Try to write yourself or hire a writer.

At least publish 70-100 articles within 3 months, then apply for Google Adsense.

To apply, go to this link “Adsense Application Submission Process”. And fill up your application.

Once you’ve done, Google will respond to you through the email address you put in the application form.

Wait for a few days, a week or two weeks. Once your account has been approved then login to your Adsense account and manage your Ads through it.

Place Ads on your blog and start making money.

Top 10 Highest Google Adsense Earners In The World

Here are the top 10 Adsense earners on the basis of monthly earning. I also shared their website’s page rank, page views, Alexa rank, and domain registration date. I hope, you guys would love this article. Read this article and get some motivation to do blogging.

  1. Pete Cashmore
  2. Courtney Rosen
  3. Shawn Hogan
  4. Kevin Rose
  5. Markus Frind
  6. Michael Arrington
  7. Jack Herrick
  8. Perez Hilton
  9. Jeremy Schoemaker
  10.  Amit Agarwal

India Share market basic questions

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The BSE and NSE Most of the trading in the Indian stock market takes place on its two stock exchanges: the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). The BSE has been in existence since 1875. The NSE, on the other hand, was founded in 1992 and started trading in 1994.

At first most people have doubt that why should we learn this ? Its pros and cons ? A lot of question we have here so we take most of questions and then we start knowing more on this course.

Can I become a millionaire by investing in stocks?

Definitely. Many people have done this in the past and you can do it too. The stock market is popular for creating wealth for the intelligent investors.

However, this is not easy and it requires a lot of hard work. If you are hoping to make great money from stocks, then be ready to spend serious efforts and plenty of time researching companies.

Always remember the old proverb- ‘You will never know if you never try’. Most people don’t even get started investing in stocks just because they are too afraid. Dare to be different and be passionate enough to chase your dreams. The stock market is giving you an opportunity to create wealth if you are willing to take it. so happily you can invest on it.

 Is investing in small caps more profitable than large caps?

Small caps companies have the caliber (capability) to grow faster compared to the large caps. There can be a number of hidden gems in the small-cap industry which might not have been discovered by the market yet. However, their true potential is still untested. On the other hand, large-cap companies have already proved their worth to the market.

Anyways, the quality of stock is more important than the size of the company. There are a number of large-cap companies which has consistently given good returns to its shareholders. Overall, investing in small caps can be more profitable than large caps if you’re investing in right stocks. 

 How to find good companies as there are thousands of publicly listed companies in the Indian stock market?

Here i want to say that use a stock screener. By using stock screeners, you can apply few filters (like PE ratio, debt to equity ratio, market cap etc) specific to the industry which you are investigating and get a list of limited stocks based on the criteria applied.

Paying a profession is better than making your own investing decisions.

I am new to investing and have minimal knowledge. Can I join the course?

Yes, the course is focused on beginners and there is no pre-requisite for joining the course. There is many videos are created in a simple and easy way so that you can learn step by step procedure to get started in the Indian stock market. After taking courses , you’ll have complete understanding and confidence when investing in the stock market.

Do I have to learn anything before joining the course?

I think most of the beginner have this common question. but i would say No. you do not need to learn anything beforehand. The only thing that I need from you is a passion to learn and an open mindless that you can also invest and make money from the market.

I could learn how to invest in my own. Why should I enroll?

It took me 3 years to master the skill of investing. Definitely, you can do it. There are a number of resources available on the internet. However, you will waste a lot of time and energy if you take the longer route. so enroll with any experts because courses gives you a head-start in your stock market journey and will save you an enormous amount of time. Imagine where your portfolio will be after 3 years if you start investing today in the right approach today rather than spending your time to decide what to learn and what not to.

How much money do i need to start trading stocks in India?

The general answer to all these questions is ‘there is no minimum money required to start investing in the stock market in India‘. You can buy stocks for even less than Rs 10 also if you find an interesting one (Indian stock exchanges BSE & NSE has a number of stocks pricing less than even Rs 10).

Can i buy international stocks from India ?

Yes, of course Indian citizens can buy shares of companies listed in foreign stock exchanges. … The process of investing in foreign stocks are as follow: Open a trading account with a brokerage house (ICICI Direct, Kotak Securities etc.) with overseas trading facility.

Please provide best selling book for stock market ?

Here i will provide you 5 book names which you will found in Amazon website

  1. Best Overall: The Intelligent Investor
  2. Best Reference: Berkshire Hathaway Letters to Shareholders
  3. Best for Beginners: A Beginner’s Guide to the Stock Market
  4. Best on Index Funds: The Little Book of Common Sense Investing
  5. Best Skill-Building: How to Make Money in Stocks

Please ask question as i will always to provide my knowledge/information to all.

Back Pain: how to get relief

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Finding solutions for your aching back

This blog shares the steps and strategies men and women just like you are using to successfully and permanently overcome and eliminate back pain.

Most low back pain goes away on its own in two to four weeks.

Your doctor will examine your back and assess your ability to sit, stand, walk and lift your legs. Your doctor might also ask you to rate your pain on a scale of zero to 10 and talk to you about how well you’re functioning with your pain.

These assessments help determine where the pain comes from, how much you can move before pain forces you to stop and whether you have muscle spasms. They can also help rule out more-serious causes of back pain.

Most acute back pain gets better with a few weeks of home treatment. However, everyone is different, and back pain is a complex condition

Depending on the type of back pain you have, your doctor might recommend the following:

  1. Over-the-counter (OTC) pain relievers. Nonsteroidal anti-inflammatory drugs (NSAIDs), such as ibuprofen (Advil, Motrin IB, others) or naproxen sodium (Aleve), might relieve acute back pain. Take these medications only as directed by your doctor. Overuse can cause serious side effects. If OTC pain relievers don’t relieve your pain, your doctor might suggest prescription NSAIDs.
  2. Muscle relaxants. If mild to moderate back pain doesn’t improve with OTC pain relievers, your doctor might also prescribe a muscle relaxant. Muscle relaxants can make you dizzy and sleepy.
  3. Topical pain relievers. These are creams, salves or ointments you rub into your skin at the site of your pain.
  4. Narcotics. Drugs containing opioids, such as oxycodone or hydrocodone, may be used for a short time with close supervision by your doctor. Opioids don’t work well for chronic pain, so your prescription will usually provide less than a week’s worth of pills.
  5. Antidepressants. Low doses of certain types of antidepressants — particularly tricyclic antidepressants, such as amitriptyline — have been shown to relieve some types of chronic back pain independent of their effect on depression.
  6. Injections. If other measures don’t relieve your pain, and if your pain radiates down your leg, your doctor may inject cortisone — an anti-inflammatory medication — or numbing medication into the space around your spinal cord (epidural space). A cortisone injection helps decrease inflammation around the nerve roots, but the pain relief usually lasts less than a few months.

Physical therapy and exercise:

A physical therapist can apply a variety of treatments, such as heat, ultrasound, electrical stimulation and muscle-release techniques, to your back muscles and soft tissues to reduce pain.

As pain improves, the therapist can teach you exercises to increase your flexibility, strengthen your back and abdominal muscles, and improve your posture. Regular use of these techniques can help keep pain from returning.

10 daily habits to stop back pain

Although determining the cause of back pain can be complicated, there are many different actions you can take to help alleviate your back pain or prevent it from getting worse. It’s all about relieving pressure, reducing strain, protecting your spine, and strengthening your muscles. Changing a few daily habits can help you maintain a healthy, pain-free back for a long time.

Sleep with a pillow under your knees

Sleeping on your back puts pressure on your spine. Elevating your legs slightly relieves this pressure on your back as you sleep. You can cut that pressure in half by placing a pillow under your knees.

Work your core

The numerous health benefits of exercise are well-known. A regular strength-training routine that focuses on your core muscles can help reduce your risk of back-related injuries, such as strains and muscle spasms. Try incorporating back and abdominal strengthening exercises into your workout at least two times per week to develop a stronger, more flexible back.

Increase your calcium and vitamin D intake

Strong bones can help prevent osteoporosis. It’s one of the most common causes of back pain later in life, particularly for women. Keep the bones in your spine strong by consuming plenty of calcium and vitamin D. Calcium is in:

  • milk
  • yogurt
  • leafy greens
  • vitamin supplements

Vitamin D is in:

  • fatty fish
  • egg yolks
  • beef liver
  • cheese

Always consult your doctor before taking any supplements.

Change your shoes

Wear comfortable, low-heeled shoes to prevent back pain. They reduce the strain on your back while standing. Shoes with less than a 1-inch heel are the best bet for your back.

Straighten up

Good posture isn’t just a way to look more proper. It protects the intricate pieces of your spine to keep them healthy and functioning properly. Bad posture puts strain and stress on your back and can change the architecture of your spine. Avoid rounding your shoulders, slouching, or bending sideways when standing.

Don’t slump over your desk

When sitting in an office chair, use the same good posture techniques you use when standing. It’s critical to keep good posture and support your back when sitting down, especially if you do it for several hours per day. Choose a quality chair that provides firm support for your lower back, and make sure your knees are a little higher than your hips when you sit.ADVERTISEMENT


Whether you’re at an office party or a bar for happy hour, avoid sitting in an awkward position or standing in one place. Move around the room to avoid putting pressure on your spine, which can happen if you stand in one place for too long.

Put out that cigarette

We all know smoking is a serious health risk, and smokers are also more likely to experience back pain than nonsmokers. One reason for this is that nicotine restricts blood flow to the disks in the spine. This can cause them to dry out, crack, or rupture. Smoking also reduces the amount of oxygen in the blood, which causes a reduction in nourishment to the muscles and tendons in the back. An unhealthy, weak back is more vulnerable to accidental strains and pulls that cause back pain.

Lighten your load

Improper or heavy lifting is a common cause of back pain, but it doesn’t only happen to people who lift heavy boxes on the job. Carrying a bulky laptop bag, suitcase, camera, or a load of groceries can also cause a strain on your back. Whenever possible, take some weight off your shoulders by carrying less, distributing the weight to both sides of your body, or shifting the weight from shoulder to shoulder. Consider using a rolling cart or bag with wheels for heavier loads like bags of groceries or boxes of files.


Standing, sitting, or lying down in one place for an extended amount of time isn’t healthy for your back. Relieve the strain of the day whenever you can by getting up, walking around, and doing some simple stretches. This will help improve circulation to your back. It can also ease any strains or aches that occur due to inactivity . HEALTH LINE Challenges Curious about mindful eating? We can give you a taste.

Are you ready to give mindful eating a shot? Our nutrition newsletter can help you try it. Take the Mindful Eating Challenge and learn how to create lasting, healthy habits around food.Enter your emailJOIN THE CHALLENGE

11 Exercises for Lower Back Pain Relief

Maybe you’ve been resting, hoping the back pain just needs time to heal. But most doctors now encourage lower back pain sufferers to get active and move their backs and related muscles as a better pain relief treatment.

Movement can help relieve back pain, but only the right kind; avoid workouts that put too much stress and strain on the back. So which exercises should you choose? 

The Toe Touches:

Fitness is often a great treatment for back pain, but some movements offer you little health benefit. Toe touches from a standing position can aggravate sciatica and other conditions by overstretching ligaments and spinal disks. Another cause for concern is the way standing toe touches can overstretch hamstrings and muscles in your lower back.

Partial Crunches:

One of the classic core-strengthening workouts is the partial stomach crunch. Partial crunches build strength in both your lower back and related stomach muscles, making this an ideal exercise for people with spondylosis.

Here’s how to get the most out of partial crunches:

  • Lie back, and keep your feet flat on the floor with your knees bent.
  • With your hands behind your head or with arms crossed around your chest, raise your shoulders from the floor. Make sure to keep your stomach muscles tight.
  • Breath out while raising your shoulders. Avoid leading with your elbows (or yanking your neck off the floor with your arms).
  • Hold for one second. Next, lower yourself back down to the floor in a controlled manner.
  • Repeat with between eight and 12 repetitions. Remember to follow proper form, which prevents excessive spine stress. Keep your feet, tailbone, and lower back against the floor throughout the exercise.

The Sit-Ups:

Sit-ups are a fitness standard, but they’re not as good at strengthening your core as you may think.

Although most people see sit-ups as a stomach-strengthening activity, in reality people often use their hip muscles more than their stomachs when doing this exercise.

Not only are they a poor choice for core strength, but sit-ups create pressure on spinal disks, which can lead to injury by increasing your lower back pain rather than lowering it. To maintain good health and improve low back pain, try more suitable workouts like the ones outlined further on.

Hamstring Stretches:

Hamstring stretches relieve the back of the leg, where some of the muscles that support the work of the lower spine are found. As shown in the photo, this is a stretch that benefits from the use of a towel or fitness band.

To perform a hamstring stretch, follow these steps:

  • First, lie on your back with one knee bent.
  • Next, thread a towel beneath the ball of the foot on the unbent leg.
  • Pull back on the towel slowly, straightening your knee. You ought to feel a gentle stretch along the back of your leg.
  • Hold the stretch for at least 15-30 seconds.
  • For each leg, repeat 5 times.

Once in a while, leg lifts are suggested as useful treatments for lower back pain. That’s because they help strengthen abdominal muscles, which play an important part in back health. Unfortunately, lying on your back and lifting both legs together can worsen back pain.

Instead of relying on leg lifts for better spine health, try this modified leg lift for lower back pain:

  • First, lie on your back. Leave one leg straight, and bend the other leg at the knee.
  • Next, lift the straight leg slowly up about six inches from the ground and briefly hold it in this position.
  • Finally, slowly lower the leg.
  • Repeat 10 times with the left leg, then switch to the right leg

Wall Sits :

When it comes to low back pain, try some wall sits as a break from sitting on the couch. To do these wall sits properly and without injury, follow these steps:

  • Stand with your back facing the wall at a distance of about 10 to 12 inches.
  • Carefully lean into the wall until your spine is flat against it.
  • Slide down the wall slowly until your knees are bent slightly. Continue to press your low back into the wall.
  • Hold this position for a count of 10, then carefully slide back up the wall. Repeat 8 to 12 times.

Press-up Back Extensions:

Another treatment for back pain symptoms is the press-up back extension. Here are the steps:

  • Lie on your stomach. Position your hands directly underneath your shoulders.
  • Push down on your hands. You should feel your shoulders begin to lift away from the floor.
  • If you can do so comfortably, set your elbows on the floor directly beneath your shoulders. Then spend several seconds holding this position.

Bird Dog :

It’s a bird! It’s a dog! No, it’s a fitness routine to ease low back pain! The bird dog is a great way to learn to stabilize the low back during movements of the arms and legs. Here’s how it is done:

  • To begin, get on your hands and knees.
  • Tighten your abdominal muscles.
  • With one leg, lift and extend it behind you while keeping your hips level.
  • Hold that position for a full five seconds.
  • Now switch to the other leg.
  • For each leg, repeat eight to 12 times. For an added challenge, try lengthening the time you hold each lift.
  • For each repetition, try lifting and extending your opposite arm in front of you.
  • Don’t allow your lower back muscles to sag.
  • Stay in position—don’t lift your arms or legs any higher than the low back position can maintain.

Knee to Chest :

Here’s another way to get your legs pumping as a treatment for low back pain symptoms. Follow these directions to perform a safe knee-to-chest workout..

  • Lie on your back. Put your feet flat on the floor and bend your knees.
  • Draw your right knee up to your chest. Keep the left foot flat against the floor.
  • Hold for 15-30 seconds. Meanwhile, be sure to keep your lower back flat on the floor.
  • Next, lower your right knee. Repeat the routine with the left leg.
  • For each leg, perform knee-to-chest two to four times.

Pelvic Tilts :

Before back pain has you writhing on the floor with the usual symptoms, try lying on your back for some pelvic tilts. This workout is designed to strengthen your pelvis, which often works in concert with the core muscles along your spine. Making sure your abdomen can pull its fair share means your spine pain will have one less possible cause.

  • Lie with your back and upper body on the floor with your knees bent. Keep your feet flat on the floor.
  • Pull in your stomach. Imagining your belly button is being pulled toward your backbone—this helps keep your stomach tight. Doing this, you will notice your hips rocking back as your back and spine press into the floor.
  • Hold this movement for 10 seconds, allowing your breath to smoothly enter and exit your chest.
  • Repeat your pelvic tilts eight to 12 times.

Glute Bridges (Bridging) :

Bridging offers so much for the symptoms of back pain. This exercise helps strengthen various supporting players for your back like the hamstrings, glutes, transverse abdominis, abdomen and hips. It also works directly to strengthen the lower back. Follow these steps to assure a safe and rewarding bridge workout:

  • Lie with your back to the floor, knees bent with only your heels touching the floor.
  • Dig your heels into the floor. Squeeze down on your glutes. Lift your hips up until your shoulders, hips, and knees make a single, straight line.
  • Hold this position for about six seconds.
  • Slowly bring your hips back to the floor and give yourself about 10 seconds of rest.
  • Repeat bridges eight to 12 times.

There are a couple of things to remember when bridging. First, try not to arch your lower back while your hips are moving upward. Next, avoid overarching. You can do that by keeping your abdomen tight both before and throughout the lift.

Carefully Choose a Weight Lifting Regimen :

If properly done, weight lifting will not exacerbate your back pain. In fact, you may feel that pain start to melt away as weight lifting begins to strengthen your lower back and supporting body parts.

However, when your back pain comes on suddenly (what doctors call acute pain), the additional stress of weight training could put you in harm’s way, potentially leading to injury. To use weight lifting as a back-pain treatment, start by talking to your doctor. Your doctor can advise you on whether or not to lift weights. If they are recommended, your physician can advise you on which workouts to stay away from.

Aerobic Exercises :

Aerobic workouts—sometimes called cardio—help strengthen the whole cardiovascular system, from the lungs and heart down to the blood vessels themselves. Aerobics can include biking, swimming, walking, or many other exercises that elevate your heart rate and get you moving. To start, try a short session. Then over time, lengthen the session as your stamina improves.

Since back pain sometimes requires special care, try swimming as a treatment for your symptoms. In swimming, the water supports your body weight, giving your back a break. Be careful to avoid any strokes that require your body to twist.

Some Pilates :

A routine that incorporates strengthening and stretching with a focus on the abdominal core sounds ideal for those who suffer from back pain symptoms. Pilates is a training workout that sometimes uses an apparatus called a Reformer to emphasize flexibility and endurance along with strength. But many Pilates exercises can be performed without any special equipment.

With help from an experienced instructor, Pilates may help some people with low back pain. Make sure your instructor knows about your pain ahead of time, as you may need to skip some moves.


Online marketing

Posted 6 CommentsPosted in Marketing

Online Marketing Made Simple: A Step-by-Step Guide


  • Online marketing is any effort to spread the word about your company that uses the Internet to reach people.

Basically, it’s anything that you do online to get more eyeballs on you, grab people’s attention, and hopefully, at some point, get them to buy from you.

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more.

  • Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms 

Not every digital marketing campaign is automatically an online marketing effort.

According to TNMedia, online marketing is “…any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.”

Want the drop-dead simple version of it?

Online marketing is any effort to spread the word about your company that uses the Internet to reach people.

Basically, it’s anything that you do online to get more eyeballs on you, grab people’s attention, and hopefully, at some point, get them to buy from you.

There are seven major sub-categories of online marketing that I want to cover in this guide.


SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine

SEM is considered internet marketing that increases a site’s visibility through organic search engines results and advertising.

Marketers pay Google to display ads in their search results in the hopes that they will drive traffic (especially interested people, or leads) to their product landing pages.

Then there’s content marketing. This is where marketers try to create valuable media and content to distribute to potential future customers. This is the good guy version of online marketing where you mostly try to guilt people into buying.

Of course, you already know social media marketing, which is where you use one or several social media channels to engage with customers, build relationships, and then send them to your products and services.

Pay per click advertising (or PPC) is similar to search engine marketing, but it isn’t limited to Google and its competitors. Most social media networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.

Affiliate marketing is a kind of referral marketing where you share profits with fellow marketers in exchange for promoting each other’s products.

And finally, there’s email marketing, which some already consider old-school. But it’s still one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.

You can already guess how big online marketing really is. You know how huge of a space each of these individual categories fill.

I mean, just think about how many social media platforms you can name off the top of your head:

Facebook, Pinterest, Twitter, Instagram, Snapchat, Tumblr, Google+, YouTube, Periscope, LinkedIn, Reddit,

SEO – Search Engine Optimization

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature.

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. So without further ado, here’s everything you need to know about SEO and why it’s vital in today’s digital world.

while all this I want to tell you about an article like“15 SEO Gurus That You Should Know for 2015,” I’m shocked that he’s not on there.

He outranks huge sites like Wikipedia, Forbes, and Copyblogger, and he completely dominates the SEO space with his super long case studies that provide actionable, step-by-step instructions for upping your SEO game.

What’s great about his blog is that instead of just rounding up SEO news like Search Engine Land and others do, he actually shows you how to implement good SEO techniques that work.

For example, Brian recently published an article called “How to get backlinks with guestographics.”

There, he does two things.

1. He shows you the results that prove thatthe strategy works.


2. He gives you detailed steps that you can follow to execute it.

As a case study, he talks about someone who he’s helped pull off this strategy in their niche.

You see the results, and then you can just scroll down and follow along as you read. In this case, the steps are:

  • Step 1: Publish an Awesome Infographic
  • Step 2: Simple (But Effective) Link Prospecting
  • Step 3: Show Them Your Infographic
  • Step 4: Bribe Your Prospects With Free Content
  • Step 5: Get Your Contextual Links

That’s easy to follow, right?

Just check out this backlink that we got to a Quick Sprout infographic:


Do you want more proof?

Go through the entire Backlinko blog. You’ll find fewer than 40 posts over the last several years.

If Brian’s SEO didn’t work, then he would never have been able to grow Backlinko to 100,000+ monthly readers, 100,000 email subscribers, and such a massive SEO brand with fewer than 40 blog posts.

The following three blog posts are the best ones to help you get started:

Within search engine optimization, there are two big sectors to be aware of:

On-page and off-page SEO. Let’s dive into each.

On-Page SEO

Over the past few years, Google has made numerous updates to their algorithms.

Data tells us that Google makes up to 600 changes to their algorithm every single year.

It’s almost impossible to keep up with Google’s rapid pace and changing user behavior.

But one thing that’s remained relatively constant is conducting on-page SEO.

Most on-page activities for SEO aren’t linked to direct ranking factors, but rather to indirect factors like click-through rate and time on site.

For example, an on-page SEO task that’s common is to optimize your meta description and title tag:

pasted image 0 378

Your title tag and meta description are what shows up on a given Google search result. For example, if someone searches for “SEO Tips,” my post will show up with the headline and description that I’ve personally customized.

While placing keywords in the title and description can help users navigate the content faster (as seen by the bolded text), it doesn’t directly increase rankings.

So simply stuffing keywords in your meta and title tags isn’t an option.

But they do contribute to click-through rate. When your title tags and meta descriptions are more compelling or related to the topic that someone is searching for, you can expect higher click-through rates.

And the higher the CTR, the higher the chance of ranking better.

Google is all about providing the best user experience possible. So if Google notices that your post that ranks at #10 is getting a higher CTR than the post above you, they will move your content up.

On-page SEO consists of a few major elements to be aware of:

  • Crawl errors
  • Keyword research
  • Page optimization
  • Speed

In this section, I’ll walk you through how you can improve each of these elements to get your on-page SEO on the right track.

Crawl errors

Crawl errors can be anything from a 404 error (broken link) to duplicate content. And all of these issues can plague your website with:

  • Slow speeds
  • Impacted rankings
  • Penalties from Google
  • Increased risk of users leaving your site (bouncing)

If you’ve ever seen this on your site, it’s a broken link error that can cause major problems:

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For example, 404 errors can impact your traffic heavily if another external source is linking to them.

If you’ve gotten your content featured on another site, but the link is broken, you’re losing out on tons of traffic.

One of the fastest tools to fix crawl errors that could be harming your site is Screaming Frog.

It’s a technical SEO tool that can scan your website for free, telling you detailed information on what you need to fix and how to do it:

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When scanning your site, be sure to look for common problem areas like:

  • Duplicate or missing content
  • 404 errors

These issues are all too common on the majority of sites.

Keyword research

Keyword research is a fundamental process in any online marketing game plan for SEO.

Keywords are what you search in a search engine to find the content you are looking for.

For example, type “SEO Guide” into Google — that would be a keyword. And pages can target these keywords to compete in the rankings.

There are a few types of keywords to be aware of before conducting a basic keyword research strategy. There are two major kinds:

  • Long-tail keywords: Long-tail keywords are longer keywords made up of 3-5+ words. They are often easier to target due to specificity, less traffic, and less competition.
  • Head keywords: Head or short-tail keywords are one-word or two-word keywords that are more general. For example, “basketball shoes” would be a competitive head keyword.
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A good SEO strategy will target a mixture of both of these kinds of terms.

Short-tail keywords will be much more competitive because they are more general (and therefore have a higher volume).

On the other hand, long-tail keywords will get you less traffic but will convert better:

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To conduct keyword research, all you need to do is head to a keyword tool like Moz or the AdWords Keyword Planner.

Simply start by entering the basic topic that you want to cover for your next post or page:

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Searching for your basic keyword will give you a list of metrics telling you the volume (how many searches per month), difficulty (competition ranking for it), and the number of clicks that come from organic search.

Lastly, it will also give you keyword suggestions.

Generally speaking, when looking to target keywords for your next blog post, you want to find long-tail terms with higher volumes and lower difficulty scores.

Then, you can take that keyword and follow the next steps under page optimization!

Page optimization

Page optimization is a critical step in the process of SEO. Page optimization involves doing a few basic tasks to optimize your page for specific keywords and for search engines.

Remember: You’re writing content and optimizing pages for both the user and the search engine.

Everything from URLs to internal links can have an impact on your page performance.

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All of these factors help you to both add context to the page for Google and structure it in a friendly way for the user.

For example, when you search for an article on Google, you expect to get something similar to your search:

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Everything from the permalink (URL) to the title and structure of your post (h1 and h2 headings) makes a difference in how Google scans your content and how user-friendly it is.

The better on-page optimization you have, the longer users will stay around to consume your content.

Plus, optimizing things like internal links (where you link to another article on your site from a new post) will help you drive users throughout your entire site.

Always be sure to follow the on-page SEO cheat sheet above when you write new blog posts.

Improve your page speed

One of the biggest factors for success is improving the speed at which your page loads.

When it comes to SEO, you want your content to load fast. Google prefers websites that load fast as well.

Studies have shown time and time again that top-ranking sites are faster than their lower-ranking competitors:

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According to their latest reports, as page load times increase by just a few seconds, the likelihood that someone will leave your site increases dramatically.

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If your site loads in ten seconds, you can expect users to run for the hills.

Google’s current standards state that best practices are three seconds or below. Yet the majority of businesses in every industry are still too slow:

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Thankfully, Google offers free tools like Test My Site and Pagespeed Insights. Each of these can help you improve your site speed dramatically.

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When you improve your site speeds, you can expect users to stay around on your site, reducing bounce rates that can negatively impact your organic rankings.

Always continue to test your site speed and improve where you can. These tools will help you fix any lingering problems by offering detailed, step-by-step solutions under each problem area.

Off-Page SEO

What’s off-page SEO? It’s simply the opposite of on-page SEO.

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That means that it’s all of the factors and activities that you can do (off-page) to raise the ranking of your site on search engines.

There are a few major ways that off-page SEO comes into play. Everything from link building to social promotion and content syndication can improve your off-page SEO.

Even things like guest blogging or writing a promotional piece on another site can result in a link (i.e., off-page SEO).

Here are a few ways to rank higher with off-page SEO.

Link building is critical

Link building is the most important factor in any off-page SEO strategy. According to a video from 2016 featuring Andrey Lipattsev, a Search Quality Senior Strategist at Google, links and content were tied as the top two ranking factors.

Google confirmed this official video. Links are one of the biggest factors when it comes to ranking in a given search result.

When Brian Dean of Backlinko tested this with his own study, he found that the sites that rank number one dominate the competition in terms of backlinks.

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The more links you have back to your site from other sites, the stronger authority you have in the eyes of Google. It means that your content is relevant.

But not just any links will do the trick. That same study found that top-ranking sites with backlinks had links from hundreds of different sites:

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And the vast majority of those links were from the highest-ranking authorities in their space:

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Link building is tough, but it’s necessary to compete with SEO for online marketing.

Ranking higher with links involves everything from your total number of links to the quality of those links and the diversity of the sources.

When it comes to getting links, you need great content. The majority of content ranking #1 on Google is stellar.

And that’s why they have thousands of links. The content is nearly unmatched!

In Moz’s book “How to Rank,” they explain the 90/10 rule of link building:

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That means that you should spend 90% of your time creating amazing content and dedicate 10% of your time to link building.

Without great content, you won’t get the links you need to bring in more traffic and drive sales.

One of my favorite ways to build backlinks fast is by mentioning other influencers in my content. This adds great value to your content while also mentioning and giving praise to others.

And as we all know, humans love it when people lift their egos. It’s a great feeling to get compliments and praise for your knowledge in a space.

By tapping into that and getting value and input from influencers, you can easily drive backlinks.

For example, Shopify recently mentioned me in this post:

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I was a featured influencer on the post because I gave them tons of input. So in this post, I received a backlink to my site in exchange for my time and effort.

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But I have also linked to this post multiple times since simply because it mentions me.

Mentioning influencers is a great way to get them to share your post!

Do you want to build backlinks fast? Here are a few key resources:

Social sharing

Social publishing is a great way to indirectly contribute to your off-page SEO strategy. While it’s not a direct ranking factor, it’s an off-page tactic that can lead to more backlinks.

Sharing your latest post on social media helps to spread it to new audiences. The more users you attract, the more brand awareness you get, and hopefully, the more links you can get as well.

Try using a tool like Buffer to schedule your content in advance:

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Using platforms like LinkedIn is one of my favorite ways to conduct off-page SEO with social media as well.

Beyond simply sharing your latest posts, a great strategy is to write articles on LinkedIn, directing traffic back to your site.

Let me show you an example of a recent article I posted on LinkedIn:

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LinkedIn articles are much different than simply pasting your blog post into the status update bar.

These articles are published content that alerts all of your connections each time a new article goes live. That means that each person who follows you will get a notification rather than having to stumble across it while scrolling through a timeline.

My favorite strategy for LinkedIn articles is to copy the introduction paragraph of my latest blog post and end it with [click to continue reading…].

I then hyperlink that phrase back to my full blog post on my site, driving tons of traffic and engagement!

To get started with this off-page SEO tactic, head to LinkedIn and select “Write an article”:

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Next, add your featured image from your blog post and copy and paste the headline and intro paragraph:

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Add your “click to continue reading” tag at the end and watch your traffic and links skyrocket.

SEM – Search Engine Marketing

Search engine marketing is the paid cousin of SEO.

Instead of optimizing your content and promoting it a lot to eventually show up as a top result for organic search engine results (which can often take a few months to happen even if you do it right), you can pay your way to the top.

And since it’s the first thing searchers see on the page, you’ll likely get a lot of hits to your site. But you also pay for each and every one.


Depending on what keyword you want to show up for, you pay different prices.

The keywords that people search a lot for are more competitive and are therefore more expensive.

Some keywords can cost several hundred dollars per click.

Some cost over $600 for a single click!

So, while it is a great strategy, it only works if you can immediately recoup your advertising costs.

Companies easily blow tens of thousands of dollars on Google AdWords campaigns, failing to make sure that they get their money’s worth.

To win with SEM, you have to offer a paid product or service.

When you’re still in the phase of producing free content to build an audience, don’t waste your time with SEM. You’ll run out of money faster than you can spell S-E-M.

Thankfully, avoiding the mistake of paying for worthless clicks is not as hard as you might think.

By setting up conversion goals inside of your campaign, you can track exactly who made a purchase from your ads, and you’ll know exactly how much money you spent and how much you made at any time.

Google has published several case studies of customers who spent hundreds of thousands of dollars on Google AdWords and yielded even better returns.

Their ROI (return on investment) is often way higher than any stock or real estate investment could be, creating 5x, 10x, and even 20x the ad spend in conversions. That’s Internet marketing at it’s finest!

A great source to get started with Google AdWords, whether you’re an established business or a solo entrepreneur sitting on his couch, is Jerry Banfield.

Jerry made a living as a full-time instructor on Udemy, often generating $30,000 or more in monthly income.

He was able to scale up his sales this much because of Google AdWords.

Prior to his solopreneur career, Jerry ran a one-man ad agency, helping businesses with their SEM. Once he had a few courses to sell, he went on to transfer his SEM skills to his own business.

Look at the kind of results he creates:

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That’s an ROI of 4700%! That’s how powerful Google AdWords can be.

Even better, Jerry teaches everything he knows, and most of his lessons are free. By far, the best place to start learning Google AdWords is his free course on YouTube.

It walks you through everything that you need to know to set up your first campaign from scratch, and it’s over 3 hours long.

The lessons in this video alone are more than enough to help you get started.  And, once you’re ready to kick it up a notch, you can just get his Udemy course for over 9 hours of videos, detailed tutorials, and guides.

Content marketing

Jon Morrow is a master content crafter. After getting annoyed by how great content often suffers from little traffic and exposure, he set out to help people change that.

His blog, Boost Blog Traffic, boasts over 500,000 monthly readers.

As I taught you in the previous guide, content marketing is all about providing timely and relevant value to your audience.

Similar to Backlinko, he often breaks down a marketing tactic step-by-step with screenshots, results, and detailed how-tos.

Super specific instructions like this are rare in any industry. If you can take people by the hand from A to B, that’s when you’ll build a loyal following.

What’s more, Jon often brings on guests to share their best tactics in the same manner so that you can learn about other ways of online marketing as well, such as building relationshipsGoogle Analytics, and email marketing.

One way to learn what it takes to create awesome content is to just look at Jon’s writing.

For example, take a look at this intro.

In it, Jon coins an entirely new term that he introduces the reader to. He alienates the audience by addressing them as “them” even though every reader knows that Jon is talking to him or her personally.

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Then, he explains his terms and compares a common blogger’s problem to a sickness. Anyone would want to know how to cure it! He creates a huge curiosity gap, and he immediately draws the reader in.

Another way to learn from him is by straight up reading his content about, well, creating content. Three good articles to start with are:

Why content marketing?

So, why do you need content marketing? Because content marketing is SEO.

According to Google, content is one of the top two ranking factors. The more amazing content you create, the higher the chance you have of bringing in new traffic and leads from organic search.

If you’re looking to start an SEO marketing strategy, you need to produce content. The only way that people will discover your company from organic search (from a non-branded search) is through content.

For example, if you are a law firm without a strong brand presence, you’ll need content that users are searching for to drive traffic.

You could publish an article on “Top 10 Things to Know When Getting in a Car Crash.” Blog content like this can drive inbound traffic to your website that you don’t have to pay for.

According to HubSpot, companies that post 16+ content pieces per month drive much more traffic than those that don’t:

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Posting 16+ times per month not only drives traffic to your website, but it also increases the number of leads you get:

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The more blog-based content you have, the more indexed pages on Google you have. Combine the two, and you have a lot of chances to get someone to visit your site:

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Content marketing is the key to powerful SEO.

Sure, you can optimize your product pages and your homepage. But that won’t bring in traffic that doesn’t already know you.

Content marketing is the key to bringing in new visitors who haven’t heard of you!

Plus, the ROI of content marketing is massive:

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In the first few months, costs per lead can drop by 80%.

While content marketing isn’t an overnight success like PPC might be, no other tactic can match its long-term viability.

Results might take a few months, but costs are overall much cheaper than paying for customer acquisition.

HubSpot’s State of Inbound report found that marketers are still focusing heavily on growing their organic presence through blog content creation.

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Content marketing is still the number one task for the majority of businesses trying to generate more customers and sales.

Now is the time to hop aboard the content marketing train.

But what if you don’t want to blog? Well, you don’t have to. Here are the different forms of content marketing and how you can use them to fit your own business goals.

Forms of content marketing

Content comes in many more forms than writing.

For example, Daisy Jing grew Banish, her Shopify store, to earn $3 million in annual revenue by creating informative YouTube videos about acne.

Content can come in almost any form. It includes photos, blogs, podcasts, viral videos, and more:

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If your strength isn’t blogging or writing, or if they simply aren’t a great fit for your business model, don’t stress about it.

As long as you are creating some form of unbranded content that users need, you’ll find success.

For example, can you develop videos to upload to YouTube? I currently create videos on the top marketing struggles or trends in my niche:

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These videos serve as a form of content that can help me rank on Google searches while also providing valuable content on YouTube searches.

As always, this content serves a few major purposes for my company:

  1. Building brand awareness: By spreading my content and my name with tons of videos, people start to recognize my brand.
  2. Developing credibility and social proof: Posting informative, data-rich videos shows that I am a thought leader in my space, giving me instant credibility.
  3. Driving traffic and sales: I produce all of my videos with ROI in mind.

But what if you don’t have the resources or time to create video-based content?

Try building a blog that focuses on photos like Pura Vida Bracelets does:

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Their company sells bracelets with a charitable purpose, so blogging doesn’t really fit their niche.

Nobody wants to read about bracelets. They want photos of the bracelets and downloadable, lifestyle-based content.

Pura Vida meets these needs perfectly.

Blogging isn’t for everyone or every business. You simply need to find your content niche and start producing that content ASAP.

If you want to know more about other ways of creating content, take a look at my content marketing guide.

Content mapping by customer journey

One lingering question you may have is this:

How does content help to drive sales and bring in new customers?

Well, that answer is complicated. But the best way to summarize it is through a customer journey.

Let me explain:

When someone visits your site or interacts with your brand on social media for the first time, there is no chance that they will buy from you.

Why? Because they don’t know who you are!

Would you Google search for “shoes” and buy the first pair you saw? You probably wouldn’t.

Customers buy in a logical manner, following a specific journey from awareness to decisions. HubSpot calls this the buyer’s journey:

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Customers move in progressive stages where they become aware of their problems, assess possible solutions, and then come to a decision.

This means that your content marketing efforts have to align with this journey. If you offer a user a lead magnet that requires them to give you information in the awareness stage, you’ll simply scare them off.

They don’t know your brand, so how can you expect them to give you information? You haven’t built the trust and credibility yet. The relationship isn’t there.

But if you ask for their information in the consideration stage, you’re right on track! They are brand aware and want high-value content.

Mapping your content to the customer journey means aligning your content efforts with each stage.

For example, check out this content marketing funnel:

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In stage one, the consumer is aware of their problem and need to fix it. This would be a great opportunity to use an infographic or an easy-to-follow video to capture attention and develop interest.

In the second stage, the user is researching their options. As they move down the funnel, content starts to get better and better.

While blog posts are great for developing awareness, they aren’t going to convert a user to purchase. They simply exist to bring users in.

Later down the line, you can push lead magnets like white papers to drive a sale.

Be sure to always map your content to the buyer’s journey. If you need ideas, here is a checklist of content types for each stage of the funnel:

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Content publishing and syndication

Once you’ve created content, the next step is to publish that content and syndicate it on as many platforms and sites as you can.

Content is great on its own, but it never hurts to boost it on social media or share it with other content creators.

This will help you drive more traffic and links to your content, increasing your chances of ranking and getting leads.

The most common step is to share content across social media platforms.

For example, using a tool like Buffer, you can schedule a new content piece to publish on every single social platform that your business is connected to:

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I use this strategy to share every new blog post on social and to promote all of my latest pieces:

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Syndication is another tactic to help expose your content to as many people as possible.

Content syndication is simply the process of publishing your content (blogs, videos, etc.) to third-party sites that will re-publish it on their own.

Do you want to syndicate your content and get more traffic? Check out my guide here:

Social media marketing

Social media is a beast. This industry is gigantic, and its growth rate is scaring even me.

By now, there are hundreds of social media networks out there.

This topic deserves a whole guide on its own, but if you want to be successful with social media (and you’ll HAVE to in the long run), your best bet for a one-stop shop is Gary Vaynerchuk.

Gary is firing on all cylinders and platforms. He has written three New York Times bestsellers (two of which solely focus on how to use social media for your business), and he runs one of the biggest media agencies around.

He’s successful on Twitter because he’s witty and engages with lots of people individually. He has managed to amass 1.64 million followers on the platform.


On YouTube, he dominates with his #askgaryvee show, which he publishes every working day of the week.

Then, there’s his Facebook page with over 2.5 million likes and his Pinterest board with nearly 20,000 followers. And, of course, he couldn’t miss out on Instagram. He’s grabbed another 2.8 million followers there.

Several million people follow his every move. If you watch him closely, you can learn the art of social media from him.

One of the biggest takeaways from Gary is that content follows context.

He says, “Content is king, but context is god.” What he means is that if you don’t respect the context of each individual social media platform, you’re bound to lose.

For example, I could have posted this blog post as a Facebook status update, but would that make any sense? No!

No one consumes long-form content on Facebook. That’s what blogs and YouTube are for.

Twitter’s video platform, Vine, was immensely popular for a time. But lots of people completely failed at building a big following on it because they were putting out the wrong content.


If you only have 6 seconds to capture the attention of your viewers, the feeling you try to excite in them had better be strong.

Only two kinds of accounts were able to pull that off consistently: Musicians and comedians.

Go through the list of the top Viners, and you’ll see that 99% of them were comedians making short, funny videos.

Instead of seeing social media as a distribution channel where you push out the content that you created on one platform to all of the others, try to tell stories that match the context of each platform.

Since Gary is also a speaker, you can learn a ton about social media by watching his talks on YouTube.

But Gary’s not the only social media wizard out there, so here are a few other resources to help you learn how to thrive on various social media platforms:

How brands are using Instagram

Instagram is becoming one of the most popular social networks in the world:

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At over 700 million monthly active users, they’ve surpassed Snapchat and Twitter combined.

In just a few years, Instagram has seen incredible growth.

Brands are tapping into this growth to showcase their products and drive sales.

One of my favorite examples of brand success on Instagram is HubSpot.

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HubSpot excels at producing marketing and entrepreneur-related content for their followers.

Instagram is, of course, focused on visuals. And HubSpot taps into this by producing beautiful images and video-related content with marketing tips.

They perfectly combine inspiration with tactical tips for a great, well-rounded Instagram account.

Do you want to get started with Instagram marketing? Create an Instagram for your business and start posting content related to your niche.

If you need more tips, here are a few articles to get you going:

How brands are using Snapchat

Snapchat is another popular social network channel that can be huge for building brand awareness.

While it’s not as popular as Facebook or Instagram, it still works to create a following that engages with your content.

Currently, brands are finding huge success by using influencers to promote their content.

For example, Disney hired Mike Platco to post on their Snapchat account:

Leveraging his following, Disney was able to drive big sales and brand awareness.

Snapchat can be a great place to post behind-the-scenes content from your company like Everlane does:

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Snapchat is great because the options are so diverse. You can post anything you want just like you can on Instagram.

Do you want to learn more about Snapchat marketing? Follow these tutorials:

2018 social media trends to be aware of

As consumer behavior changes and technology expands, trends will always be shifting.

Current trends show us that social media marketing is changing fast. While social platforms have always been amazing for organically reaching customers (and for free), that is slowly becoming less of a reality.

While Facebook once was the king of organic reach, it’s been declining for years now.

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The organic reach levels are nearly at rock bottom compared to five or six years ago.

Why? The social media landscape is becoming a “pay to play” sector.

As social media platforms grow, they realize that ad revenue is their number one money maker.

And simply giving away free organic visits doesn’t help their cause.

With that in mind, you need to have a combination of both organic and paid posts on social media to find the most success in your marketing plan.

Paid social advertising

All social platforms have their own forms of paid advertising. From Instagram to Facebook to Twitter, you can sponsor posts and even create powerful custom audiences.

On Facebook, advertising works in the display format. Here’s an example of an ad that I’ve run on Facebook:

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These ads show up directly in the news feed of customers you are targeting.

Facebook has some of the best audience targeting options in the market. You can effectively target audiences by income, interests, job positions, and just about anything you can think of.

Here are a few articles to get you going with Facebook advertising:

On Twitter, running ads is a great way to boost your posts. I love running Twitter-based ads that boost my latest blog posts to get more traffic.

One of my favorite examples of a powerful Twitter Ad comes from Simply Measured:

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Using their content, they boost their posts to create ads for relevant, targeted audiences.

This allows them to reach a larger audience than their own following, bringing in more traffic, leads, and followers.

To get started on Twitter with advertising, I recommend reading this resource:

Lastly, LinkedIn is one of my favorite places to advertise and promote content. LinkedIn not only offers successful organic posting, but it also has a user base of high-level users.

It helps you reach people who are otherwise hard to reach, such as c-suite executives.

Content promotion and audience targeting are the keys to LinkedIn. Currently, the best ad I’ve seen on LinkedIn comes from IR:

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They use LinkedIn’s lead generation ads to drive email sign-ups with compelling content. LinkedIn, just like Facebook, has diverse audience targeting options and ad options.

Get started today by following this tutorial:

Pay-per-click advertising

Pay-per-click advertising (or PPC) is exactly what the name suggests. You pay for each click that you receive on an ad that you create.

Sounds similar to search engine marketing, doesn’t it? That’s because it is. But, while SEM is only one type of PPC advertising (and a very special one), many platforms offer to show your ads to their audiences with PPC, too.

Twitter does it, LinkedIn does it, YouTube does it, and a couple of years ago, Instagram introduced ads as well.

But, by far, the most popular platforms for PPC advertising are Google AdWords and Facebook.

On Facebook, you create an ad that looks just like a Facebook status update.

Then, you can pick a specific audience. For example, you could target women in Austin, Texas between the ages of 32 and 45 who like Jon Bon Jovi. Yes, it’s that specific.

Last, you set a budget based on how much you’re willing to pay per click.

Facebook will then serve your ad to your audience in their Facebook news feeds on their desktop computers or their mobile phones.

You can also place ads in the sidebar.

When people click on your ad, Facebook will redirect them to your page, which can be part of your Facebook fan page or any URL you define.

This way, you can get people to buy your product, read your content, or, as in this example, sign up for a free webinar. Grant knows how to run Facebook Ads:


What’s good about PPC is that it integrates seamlessly into the flow of its respective social media platform.

Ever since marketers first started advertising heavily, consumers tried to avoid it.


Because in 99% of all cases, it’s not relevant to them.

What college kid needs to see a billboard about adult diapers? None!

With PPC, marketers can be sneakier. And we need to be.

The ads show up as part of the natural “just scrolling through my Facebook feed” process and are much less obvious.

Plus, thanks to the specific targeting, you can now make sure that relevant potential customers actually see your ads.

A prime online resource is AdEspresso. They offer software that layers on top of Facebook’s fairly complicated ad manager.


But, the blog is where they hide the good stuff. They have a guide to Facebook Ads for beginners, and it’s a great starting point.

Here are some other good articles and resources to help you start your first Facebook Ad campaign:

Everything that you need to know about Google AdWords

In pay per click (PPC) advertising, Google AdWords is the most popular platform to conduct business on.

The net digital ad revenues of Google AdWords were nearly $30 billion in 2016, and they’re on track to grow to $45 billion in 2019.

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Second to Google AdWords is Facebook, but they are still behind by a large margin.

So, why does Google AdWords dominate the PPC space? It’s simply because Google is, by far, the most popular search engine in the world:

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Nothing else even comes close to the power and user base of Google.

That means that everyone wants to advertise on Google to capture these billions of users daily.

Advertising on other search networks can be great, but the user bases are much smaller, making it harder to reach your target market.

With that in mind, Google AdWords is one of the best places (if not the best place) to focus your PPC strategy on.

How does it work?

Google AdWords operates on a bidding-based system. For example, on the search network, you bid on different keywords against multiple other advertisers who are looking to rank first.

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Keywords can cost anywhere from ~$1 to $500+ depending on your industry. Keywords will cost whatever advertisers are willing to pay for them.

For example, a keyword for a law firm might cost $100 per click because their end profit from a single case could be thousands of dollars. That means that they are willing to bid that high because their profits can justify it.

On the other hand, cheaper products will result in cheaper costs per click.

So, where can you advertise?

Google AdWords is made up of multiple different advertising options. Here I will detail them for you and explain what works best for most businesses:

Search network  

The AdWords search network allows all advertisers to produce text-based ads targeting a specific keyword to show up in search results. For example, when you see results at the top of a search result marked “Ad,” that’s the search network:

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The search network is one of the most powerful PPC advertising platforms the world has ever seen.

Why? It’s due to one single factor:

User intent.

Think about it this way:

On Facebook, people aren’t browsing their news feeds to see ads, right? They are on Facebook to engage with their friends and family and maybe to see some news on the side.

But the goal of it isn’t to find products or services. It’s social media. It’s about interaction.

But the search network on AdWords is a whole different animal. People are literally searching for things based on specific keywords to find solutions.

For example, think about a search for “plumber near me.” What does that keyword signify?

That user is trying to find plumbing services ASAP.

That’s intent to buy directly from a single search. Where platforms like Facebook can take multiple ads and remarketing campaigns to convert a prospect, the search network can convert someone from a single keyword search.

It’s one of the main reasons why people love advertising on Google’s search network.

Display network

The display network is another powerhouse of advertising that Google offers to every advertiser on their platform.

The display network taps into Google-approved sites, allowing advertisers to show image-based advertisements on related sites by topic and keyword context.

For example, ads like these are from the display network:

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These ads will show up on related sites or sites that you frequently browse that use AdSense.

AdSense is sort of the reverse of the display network. Rather than spending money to display ads on Google, AdSense allows publishers (sites) to make money by displaying ads on their sites.

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To clear it up:

Display advertising is PPC advertising where you create image-based ads and pay for each click.

AdSense is the opposite end where websites can allow Google to show those display ads on their sites to make money.

Here is an example of display ads at work:

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They’re often sitting above the website or on the sides of the web page, and they’re a great way to capture new users.

On top of that, the display network offers another powerful feature:


Remarketing is the process of bringing back users who have previously engaged with your company.

If you have remarketing enabled, you could use ads to target users who landed on your website but didn’t convert.

This allows you to bring those users back for a second or third or fourth shot at buying from you.

And you need remarketing because about 96% of your visitors aren’t yet ready to buy from you.

One of my favorite examples of a powerful remarketing ad on the display network is from Blue Corona:

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Visiting their website and exploring their services leads them to target me with a few different ads about SEO.

It helps reinforce their brand and hopefully get me to click back to their site and convert me this time around.

The Google AdWords display network is great for remarketing, and anyone can set it up.

Google AdWords is the largest and one of the best PPC networks you can use.

Do you want to get started on it today? Here are a few key resources for you:

Read those posts, and you will be on your way to dominating Google AdWords and driving sales like you’ve never imagined.

Affiliate marketing

You can’t spell affiliate marketing without Pat Flynn. Well, you actually can, but you shouldn’t learn it without him.

When Pat created Smart Passive Income in 2008, he was just starting to get familiar with selling informational products online. His first product was Green Exam Academy. It’s a course that he created to help people pass the LEEDs exam for architects, and it sold well.

He wanted to learn more about the concept of passive income, which is where you earn money without actively working for it (after an insane amount of work up-front, of course).

Given his most recent income report, let’s just say he managed to learn quite a bit:


Affiliate marketing is his single biggest source of income.

But, what exactly is affiliate marketing?

Imagine that you know a great pizza place. You know the owner, Luigi, and you go there all the time.

Naturally, you tell your friends about it.

When your friend Tim goes to the pizza place, he mentions that you told him about the pizza parlor and proceeds to buy four pizzas for his friends.

The next time you come back, Luigi says, “Dude, your friend bought four pizzas because of you, and that’s the biggest order I had all week! Thanks, man! Here’s $5 for referring him.”


You’ve just made your first affiliate marketing sale.

Except, it doesn’t usually happen in real life like this, especially because a pizza place whose biggest order in a week is four pizzas won’t be around for very long.

But luckily for you, there’s a place where it happens all the time: Online.

Amazon is a prime example (pun intended).

When you sign up for their affiliate program, you can generate a special link for every single product page that they have.

You can then put that link on your blog, for example, or send it to friends who you want to recommend that product to. If they click your link and buy the product, you’ll get a small commission from Amazon for referring that customer.

Over the last seven years, Pat has built the best resource online about affiliate marketing. Some great starting points are:

How to get paid in affiliate marketing

Now that you have a basic understanding of how affiliate marketing works, how do you get paid?

As I explained in the pizza example, you usually get paid every time your referral leads to a sale.

One of the most popular ways to drive affiliate sales and get paid is by blogging or creating content around those products.

NerdWallet is a great example of a business that thrives off of affiliate marketing:

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They focus on personal finance, so they review different credit cards and help users find the best cards for their businesses or lifestyles.

But here’s the kicker: they make money every time someone signs up for a credit card using their site.

For example, if someone clicks on “Chase Freedom” card and signs up, NerdWallet gets a portion of the revenue for their efforts.

Do you want to take your affiliate marketing to the next level? Follow this guide to add affiliate marketing to your online marketing game plan today:

Email marketing

I want to introduce you to your new best friend when it comes to learning email marketing.

Meet Bryan Harris, founder of Videofruit.

Think about those days where you keep complaining all day long until you see your best friend and she immediately says, “Shut up, stop complaining, and do this instead!”

That friend is Bryan.

In the past two years, he bootstrapped his blog from $0 to a six-figure business. His latest course made a cool $220,750.

Originally providing freelance work for big brands like HubSpot and our very own Kissmetrics, he eventually started focusing more on teaching.

He says that the single greatest asset in his business is his email list.

In 2014, he grew his own list from 0 subscribers to over 10,000. By now, he has more than doubled that number.


Lots of articles online show you “how to write better emails” or “how to pitch anything.”  But, before you can send those emails, you first need the list of people to send them to.

That’s what email marketing is all about: Directly communicating with your audience and customers.

Email trumps lots of social media platforms when it comes to engagement. In fact, you’re 40 times more likely to gain a new customer through email than through Facebook or Twitter.

Plus, email is a good, long-term method of contacting prospects.

Think back to the last time you changed your phone number. It probably wasn’t that long ago, right?

Now, do you remember the last time that you changed your email? You probably don’t.

Changing your email is an absolute pain, so people rarely change them. That makes an email address a valuable piece of contact information to have.

Bryan is not the only one who escaped from the cubicle by building an email list, but he’s the best when it comes to teaching you how to do so.

He has a full-fledged course called “Get 10,000 Subscribers.” But for starters, check out these three posts:

2018 email marketing trends

Email marketing has evolved over time, but it continues to be one of the efforts that yields the highest ROI for online marketing.

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Email marketing is critical for any business to develop loyal customers and drive sales without spending a dime on advertising.

The current outlook on email marketing in 2018 trends on two specific topics:

  1. Personalization
  2. Segmentation

Personalization is one of the biggest factors for a successful email marketing campaign.

For example, check out this amazing, personalized email from JetBlue:

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You need to personalize emails in the modern day. That means everything from using the customer’s name to referencing their history or interests.

Personalized emails deliver much higher open and conversion rates when you compare them to boring, templated emails:

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Writing better, personalized emails is a great way to boost your online marketing efforts.

Here’s a guide I recently wrote about personalization tips. Use these in your next email campaign to see open rates increase dramatically:

A second popular trend for 2018 in the email marketing sector is segmentation. According to the latest data, segmentation can increase revenue from campaigns by 760%.

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So, what exactly is segmentation?

Segmentation focuses on splitting up your customer email list into specific groups, allowing you to target them with much more specific content.

For example, let’s say that you have customers who have purchased basketball shoes and customers who have purchased soccer shoes.

Sending a generic email about a coupon likely won’t generate sales. But splitting those groups into two email lists and sending specific basketball and soccer shoe coupons will skyrocket engagement.

For example, look at this email from Bryan Harris who was looking to validate his online course. To do this, he segmented his email list for users who downloaded content that was similar to his online course:

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This customized, segmented email blast generated a 72% reply rate.

Making email marketing as specific as possible is going to help you drive better open rates, response rates, and conversions.

Do you want to learn more? Here’s How to Use Email Segmentation to Increase Your Conversion Rate.

The best email marketing tools

No good email marketing campaign is complete without a proper set of tools.

Sending emails directly from your client, like Gmail, severely limits your ability to both scale and customize.

Sure, it allows you to build lists, but it doesn’t offer personalization tools or ways to schedule out emails and drip campaigns.

A good email marketing tool can help you automate your efforts and consolidate your tools into one, saving time and money while improving productivity.

The most popular email marketing tool on the planet right now is MailChimp.

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Their drag-and-drop builder allows you to create stunning email templates for any type of business.

You can do everything from scheduling email campaigns to automating, segmenting, and personalizing them, and more.

It’s safe to say that MailChimp is a one-stop-shop email marketing tool that can help your business save time.

Other amazing email marketing tools include Constant ContactDripConvertKitAWeberGetResponse, and ActiveCampaign.

Start with drip campaigns

Drip email campaigns are the bread and butter of a successful email marketing gameplan.

Drip campaigns are simply automated email campaigns that send follow-up emails to users who don’t respond.

For example, if a user doesn’t respond to email #1 about your offer, you can re-engage them with a second, automated email in two days to remind them.

Similar to remarketing, they offer another chance for a user to convert.

One of my favorite examples of a drip campaign comes from Kapost. Here is the first email in their sequence:

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Later down the line, when the prospect isn’t responding, Kapost taps into personalization to re-engage the user:

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By referencing their interest in Kapost’s content, they are showing a deep level of understanding for the customer.

Drip campaigns should be a big part of your online email marketing efforts.

Get started creating a powerful drip campaign today with this Quick Sprout guide:


Online marketing is the real deal. Of course, guys like Chandler are the exception. But thanks to the power of the Internet, anyone and everyone can become financially independent through Internet marketing.

Frequently ask question

Is online marketing expensive?

With online marketing you can either go after free traffic sources or paid traffic sources. With free ones, you just have to put in time. With paid ones, they cost a fee. You can typically optimize your site to make paid sources profitable.

Top 10 Health Benefits of Yoga

Posted 19 CommentsPosted in BLOG

You’ve probably heard by now that yoga is good for you. Maybe you’ve even tried it and discovered that it makes you feel better. A consistent practice offers all kinds of mental and physical health benefits. Some, like improved flexibility, are clearly evident. Others, including mental clarity and stress reduction, may be more subtle but are just as powerful. When putting together, all the benefits below contribute to an increased feeling of well-being, which helps explain why so many people find yoga so addictive.

1. Improves Flexibility 

Moving and stretching in new ways will help you become more flexible, bringing a greater range of motion to tight areas.1 Over time, you can expect to gain flexibility in your hamstrings, back, shoulders, and hips. As we age, our flexibility usually decreases, especially if you spend a lot of time sitting, which leads to pain and immobility. Yoga can help reverse this process.

2. Builds Strength

Many yoga poses require you to bear your body weight in new ways, including balancing on one leg (as in tree pose) or supporting yourself with your arms (as in downward facing dog). Holding these poses over the course of several breaths helps build muscular strength.2

3. Increases Muscle Tone and Definition

As a by-product of getting stronger, you can expect to see increased muscle tone.1 Yoga helps shape long, lean muscles in your legs, arms, back, and abdomen.

4. Improves Balance

Improved balance is one of the most important benefits of yoga as you get older.3 Poses where you stand on one leg and, for more advanced students, inversions, are great ways to build the core strength that keeps you upright.

5. Supports Joint Health

The movements necessary for yoga are low impact, allowing you to use your joints without injuring them. Yoga also helps strengthen the muscles around the joints, lessening their load. People with arthritis often see a marked improvement in their pain and mobility with regular gentle yoga practice.4

6. Prevents Back Pain

Increased flexibility and strength can help prevent the causes of some types of back pain. Many people who have back pain spend a lot of time sitting at a computer or driving a car, which causes tightness throughout the body and spinal compression. Yoga counteracts these conditions.5

7. Teaches Better Breathing

Most of us take shallow breaths and don’t give much thought to how we breathe. Yoga breathing exercises, called pranayama, focus our attention on breathing and teach us how to take deeper breaths, which benefits the entire body.6 Certain types of breath can also help clear the nasal passages (helpful for people with allergies) and even calm the nervous system, which has physical and mental benefits on and off the mat.

8. Fosters Mental Calmness

Yoga asana practice is intensely physical. Concentrating so intently on what your body is doing has the effect of bringing calmness to your mind. Yoga also introduces you to meditation techniques, such as how to focus on your breath and disengage from your thoughts.7 These skills can prove to be very valuable in intense situations off the mat, like childbirth, a bout of insomnia, or when having an anxiety attack.

9. Reduces Stress

Physical activity is good for relieving stress, and this is particularly true of yoga. Because of the concentration required, your daily troubles, both large and small, seem to melt away during the time you are on the mat. This provides a much-needed break from your stressors, as well as helping to put your problems into perspective. The emphasis yoga places on being in the present moment can also help as you learn not to dwell on past events or anticipate the future. You will leave a yoga class feeling less stressed than when you started.2

10. Increases Self Confidence

Doing yoga improves your mind-body connection, giving you a better awareness of your own body.8 During yoga, you learn to make small, subtle movements to improve your alignment, putting you in better touch with your physical being. You also learn to accept your body as it is without judgment. Over time, this leads to feeling more comfortable in your own body, boosting your self-confidence.

Blogging Tools & Make Money From Home

Posted 3 CommentsPosted in TECHNOLOGY

Hey , guys we all have same goal as bloggers- to help others and monetize our talents,But with so many different products out there, it can be hard to decide what’s worth buying and what isn’t.

So today I’m sharing an EXTENSIVE list of all of the blogging resources and blog software that I use and recommend as a blogging business .



  • Bluehost: I’ve used Bluehost since Day 1 and still use them to this day. I recommend using shared hosting to begin with (which is what I did) and then upgrading to VPS hosting as you grow (which is what I use for some of my sites now).


Here is my step-by-step tutorial on how to setup your blog with and Bluehost.




  • Cloudflare
  • Ewww Image Optimizer WordPress plugin to compress your images
  • W3 Total Cache WordPress plugin to increase site performance
  • Upgrade your hosting plan or switch from a shared hosting plan to a Virtual Private Server (VPS) plan. Bluehost offers these VPS prices, which I have personally used before.


  • Akismet plugin for free cloud-based and anti-spam plugins


  • BackWPup plugin (For WordPress- can be used with Dropbox, which is also free.)





*Note: Yes, I’m incredibly old-fashioned and I use notebooks and legal pads to write the majority of my outlines for videos and blog posts. With a young kiddo at home, I try to limit how much he sees me sit in front of a computer. Writing this way helps with that goal.




























  • Excel spreadsheet or Google Sheets
  • QuickBooks (Get 50% off the Self-Employed software, which is what I use, by using my link here)
  • Freshbooks (for freelance work if you’re invoicing people, etc.)










How do bloggers get paid?

Posted 2 CommentsPosted in TECHNOLOGY

Whenever someone is first introduced to the world of blogging, invariably the first question is “How do bloggers get paid?”

Here are some ways that bloggers make money. I won’t be able to go into great detail on how each of these work, nor have I used every one of these to make money.

First, here are a couple of things to handle before the money making moves. You may want to make sure your blog is hosted by a highly recomended Host . Avoid free hosting that can break your business.

Give your blog a pro look and feel. Don’t pick free themes to dabble with. I know it’s always difficult to cut the right choice. But for travel bloggers who blog on WordPress, you may want to pick one of these WordPress Travel Blog Themes.

Advertising is really a cool way bloggers make money on their blog. I want us to further break this down so we get a clearer picture

1 – Advertise your own products:

Now this is surely more straight forward. If you are an author, your blog will be a great avenue to advertise your own products.

To boost sales, you may want to cut down prices or offer special discount to your blog readers. So you find out you can Make money selling your own products on your blog.

2 – Advertise Affiliate products:

I often say you don’t need to be an author to make money online. Affiliate products are products that pay you a commission per sale.

What happens here is simple. You may want to sign up platforms like ClickBankCommission JunctionJVZoo, etc and get products that you know can pay pretty good commissions. For the most part, you’ll get banners and other sales tools to use on your blog while you make the money.

While the commission share is attractive, you have to rather focus on the relevance of the product to your target readership.

Many bloggers earn cash and make good money or generate six figure income simply focusing on affiliate marketing.

3 – Google Adsense Ads:

Google Adsense is one of the excellent pay per click ad networks and an important source of income. However, I often advise bloggers not to be in a hurry.

The downside of this advertising model is simply that it takes your visitors away from your blog so quickly. Google does not allow publishers control over how to set the target window of Adsense links.

That means visitors who click the Adsense links will be completely taken away from your blog and that’s not want we want as bloggers.

We want our visitors to hang around our blog for as long as possible to increase time on site and maybe reduce bounce rate. Anything that does not favor this should seriously be given a second thought.

Google has recently come up with the AutoAds feature which in my opinion goes a long way to auto-optimize and displace more targeted creatives and ads to your readers. While popular opinion holds that this feature can increase earnings by up to 10%, I have personally experienced more.

4 – Sell banner space:

Now, this is another winner! Nevertheless, be careful not to make your blog stuffed with banners. You can make a decent monthly income selling different banner spaces on your blog.

The more your blog traffic, the more impressions you get per portion and the more you can charge. Some blogs charge up to $1000/month per 125×125 ad space.

5 – Sell links on posts:

This is another exciting way bloggers make money blogging. However. it makes you an enemy to search engines. Google seriously frowns against link sales so you do this at your own risk.

A quick tip will be to make the link a nofollow so you don’t pass on the juice to the buyer’s url. Doing this will reverse your income opportunity as advertisers who buy links are often more interested in the link juice.

6 – Special events:

Some bloggers with very popular blogs get paid huge sums to announce special events on their blogs. This may go along with special videos aimed at spreading more information about the event.

7 – Publishing paid guest articles:

Guest posting is a common activity in blogging where bloggers develop content for other blogs. While some bloggers scramble to have free articles published on their blogs, others charge for it.

There are platforms today where you can meet advertisers who are ready to pay you to have their articles on your blog. Some folks start a blog and make huge online income with paid guest post.

– > Product reviews

Product reviews is another income channel that brings in quite handsome amounts of earnings. There are two ways bloggers make money blogging and reviewing products:

8 – a) Paid product reviews:

This is quite simple! Product owners pay you a certain amount of money to have you write a review post about their products. In this case, you get paid once and how much money you make depends on your blog traffic.

NB: Due to the fact that Google frowns at paid dofollow links, you have to be careful with this option.

9 – b) Affiliate product reviews:

Bloggers may not want to sit back and wait for vendors to pay them before creating a review post. Another smart step is to review relevant high converting products on their blogs and link to them (these products) on their affiliate links.

Any sale that is made through that review post generates commission. The beauty here is that this will keep generating commissions for as long as the post gets traffic (referral and/or search engine).

B – How bloggers make money blogging off their blogs

Now as a blogger, there are many other ways to make money online. Let’s see some of the things you can do outside your blog and earn some money;

10 – Paid to speak at events:

Most bloggers with authentic success stories are speakers during blogging events. Of course, they get paid to speak on specific topics and share their knowledge with participants. That’s another way big or pro bloggers make money.

11 – Paid to set up blogs:

If you have a little knowledge in setting up a blog, you can always have business. New blogs are published daily so one of the ways to make money as blogger is help beginners set up their blogs for a fee

12 – Paid to guest post on other blogs:

I mentioned above that you can charge a fee for content posted on your blog by other bloggers or SEO firms. In the same manner, you can be paid to post content on other blogs. That’s how it works.In this post, I show you how I was paid $100 per post I submitted to another blog. There are several of such opportunities where you are paid to submit content

13 – Paid to mentor:

It’s becoming increasingly clear that to succeed online, you need a mentor else you’ll have to learn the hard way. Another most successful bloggers get paid to coach younger bloggers to success.

14 – Contest and Win:

There are many cash prize contests and giveaways online today. All you need is enter, follow instructions and you could just be a winner. For the most part, bloggers make use of their blogging power to earn more points and stand a better chance to win.

15 – Paid to Tweet:

To be a successful blogger, you have to be active on social media. Bloggers with a considerable social media base get paid to tweet to their followers on Twitter. This also goes for Facebook.

Bonus – Make money on the internet

If you are a successful blog with an active community, they are going to always be some unthinking ways to generate income.

1 – Give help to companies and authors

I was recently contacted by an affiliate company to help them recruit affiliates to promote their new products. This earned me up to 50$ per qualified affiliate. This was a profitable deal as the product in question was super targeted to my audience. While promoting the product as an affiliate, I made more money recruiting more affiliates for the author.

2 – Focus on recurring income products

Many successful bloggers make money blogging by promoting affiliate products that pay recurring commissions. In this option, you generate the sale once but earn from month to month.

This is typical of a membership platform where the clients pay periodically to renew their memberships. Each time they are re-billed for account renewal, you earn your commissions.

Smart and savvy bloggers who understand the money making game and want to work less and earn more would focus on promoting this class of products to consistently generate affiliate sales.

3 – Get paid to take surveys

Another quick way for bloggers to earn extra money is to signup to paid survey sites. On these sites, you simply get paid to take surveys while working from home.

Some survey companies are not credible. They advertise paid surveys but at the end, you don’t just make any money taking taking online surveys with them. So do your due diligence and avoid scams

4 – Many other ways to make money on the internet

You can take blogging as a full time job. There are blogging related activities that open up other easy ways to make money. Many bloggers are freelance writer. As there is much freelance work out there, freelance writing is a quick addition to your income streams.

You can easily get jobs on platforms like Odesk, freelancer, Fiverr, Amazon mechanical turk, etc. Most of these paid your earnings straight to your Paypal account.

How to boost your income.

The amount money you make from your blog depends on a number of factors, one of which is targeted traffic. With a proper monetizing strategy, the more relevant traffic you get, the more money you make. As a result of driving traffic from search engines, you will constantly receive attention from advertisers.

Focus on getting more traffic to your blog from search engine optimization, social media and blog community sites like BlogEngageBizSugar and a couple of others.

Now, there is no way to make money fast as a blogger. Like many top money making bloggers like Pat Flynn, John Chow, etc, you need to work hard and give yourself time to build the business up.